Ecommerce earnings recap: What you missed from Hims & Hers

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 database. Tariffs continued to appear in executive comments as Crocs revenue remained flat and Peloton revenue fell 13.1% year over year. Meanwhile, Hims & Hers saw quarterly revenue increase 110.6% from a year earlier.

These earnings results arrived against the backdrop of ecommerce platform earnings announcements. Among them, Shopify revenue grew 26.8% and BigCommerce revenue rose 2.5% year over year.

Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise noted. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Hims & Hers, Inc. said fiscal Q1 revenue increased 110.6% year over year to $586.0 million.
Crocs revenue growth was flat year over year in Q1, though international sales helped power category-level revenue growth.

1-800-Flowers.com, Inc. (No. 60)

Q3 2025: 1-800-Flowers.com, Inc. recorded a 12.6% decline year over year with net revenues of $331.5 million in its fiscal third quarter ended March 30. Ecommerce revenue alone was down 14.2% year over year to $291.8 million.

“While we are deeply disappointed by the quarterly results, we are steadfast in our commitment to turning this underperformance around,” said Jim McCann, executive chairman and outgoing chief executive officer of 1-800-Flowers.com.

As part of a leadership transition, McCann announced that former Progress Residential CEO Adolfo Villagomez would become the new CEO of 1-800-Flowers.com. That change was scheduled to be effective as of May 12.

“As we embark on this exciting new chapter, I am thrilled to welcome Adolfo Villagomez as our new CEO, who will lead the charge in implementing and driving the Celebrations Wave strategy,” McCann said. “Adolfo’s leadership and vision will be instrumental in transforming our company and ensuring we continue to innovate and connect with our customers on a deeper level.”

Crocs, Inc. (No. 94)

Q1 2025: Crocs, Inc. said overall growth was nearly flat year over year for revenues of $937.3 million in its fiscal first quarter ended March 31. Nevertheless, revenue for the company’s Crocs Brand remained up 2.4% over the same period to $761.6 million. Direct-to-consumer revenue for the brand grew 9.8% year over year, with total international sales up 8.9%. However, the brand’s revenue in North America fell 3.8% year over year in Q1.

“While we are pleased by the performance of our overall business in April, the new global trade environment, as well as business and consumer uncertainty, has made it challenging to predict how consumers may respond in the future,” said Andrew Rees, chief executive officer at Crocs. “Amid this heightened operating backdrop, we are withdrawing our guidance for 2025. We are committed to remaining transparent to our investment community, our consumers, and our customers as we work to chart a winning course.”

Rees went into more detail about the impact of tariffs on Crocs during the company’s Q1 earnings call.

“One of the primary reasons we’ve suspended guidance for 2025 is our ability to predict the financial impact of future tariffs,” Rees stated while speaking to investors. “To provide you with a framework: if we assume 10% incremental tariff on all sourcing destinations into the U.S., this would translate to a cost of approximately $45 million on an annualized cash basis.”

Susan Healy, the chief financial officer at Crocs, said the company expects a greater adverse impact on its Heydude brand’s gross margin rate than it does on the Crocs brand. She cited higher exposure to sourcing from China for Heydude.

Hims & Hers Health, Inc. (No. 69)

Q1 2025: Hims & Hers Health, Inc. reported a 110.6% increase in revenue year over year to $586.0 million in its fiscal first quarter ended March 31. That growth was driven by 115.2% growth year over year in online revenue, which reached $576.4 million during the period. Hims & Hers leadership also credited subscriber gains.

“During the first quarter, our subscriber base grew to nearly 2.4 million, with over 1.4 million utilizing personalized solutions,” stated Yemi Okupe, chief financial officer at Hims & Hers.

The telehealth and wellness company noted where it is investing as it looks to build on these gains.

“This momentum, combined with our strong track record of execution, reinforces our confidence in driving sustained long-term growth across five core levers: deepening personalization, expanding into new specialties, elevating the subscriber experience with access to high quality follow up care, forging innovative partnerships, and entering new geographies,” said Okupe. “Investments across these priorities underpin our updated 2025 guidance as well as our new long-term targets of at least $6.5 billion in revenue and $1.3 billion in Adjusted EBITDA by 2030.”

Peloton, Inc. (No. 49)

Q3 2025: Peloton, Inc. reported a total revenue decline of 13.1% year over year to $624.0 million in its fiscal third quarter ended on March 31. Revenue from the brand’s connected fitness products fell 26.6% year over year, while subscription revenue was down by 4.4%.

On the company’s Q3 earnings call, Liz Coddington, chief financial officer, addressed tariff concerns for the equipment it sells.

“Peloton and Precor branded equipment are currently subject to a 25% tariff on their aluminum content,” said Coddington. “Precor and Apparel products sourced from China are subject to additional tariffs. We expect our full year FY ’25 free cash flow to be in the vicinity of $250 million, which incorporates our expectations for a roughly $5 million free cash flow headwind in Q4 from the impact of tariffs.”

Revolve Group, Inc. (No. 86)

Q1 2025: Revolve Group, Inc. recorded a 9.7% increase in revenue year over year to $296.7 million in its fiscal first quarter ended March 31. In addition, the online apparel retailer’s 12-month active customers total grew to 2,703,000 as of March 31, 2025. That represented an increase of 6% year-over-year.

Michael Mente, co-founder and co-CEO at Revolve Group, said the company achieved these improvements despite difficult external factors.

“It is the strength of our team, our solid financial foundation and our flexibility that we believe position us well to navigate through the current geopolitical and macro-uncertainty while continuing to invest in the exciting growth opportunities ahead,” Mentestated. “We have consistently outperformed through challenging periods in the past and are entering this current cycle on strong footing, giving us the confidence not just to manage through the near-term challenges, but also to gain further market share and drive long-term gains.”

The Walt Disney Company (No. 89)

Q2 2025: The Walt Disney Company shared that revenues grew 6.8% year over year to $23.6 billion in its fiscal second quarter ended March 29. The company flagged uncertainty in its outlook for the remainder of the year due to macroeconomic developments. Among those were “tariffs and other trade policies, political or military developments,” according to its earnings release.

Still, Robert Iger, the chief executive officer at Disney, expressed optimism. He pointed to success in the company’s entertainment division as it prepares to do more with ESPN and other properties.

“Our outstanding performance this quarter — with adjusted EPS up 20% from the prior year driven by our Entertainment and Experiences businesses — underscores our continued success building for growth and executing across our strategic priorities,” said Iger. “Following an excellent first half of the fiscal year, we have a lot more to look forward to, including our upcoming theatrical slate, the launch of ESPN’s new DTC offering, and an unprecedented number of expansion projects underway in our Experiences segment.”</p>

Warby Parker (No. 351)

Q1 2025: Warby Parker, Inc. said net revenue was up 11.9% year over year to $223.8 million in its fiscal first quarter ended on March 31. In addition, the eyewear brand’s number of active customers increased 8.7% to 2.57 million on a trailing 12-month basis.

WW International, Inc. (No. 863)

Q1 2025: WW International, Inc. (also known as WeightWatchers) announced that it had filed for bankruptcy in an effort to reduce more than $1 billion in debt. WeightWatchers reported a revenue decline of 9.7% year over year to $186.6 million in its fiscal first quarter ended on March 29.

“For more than 62 years, WeightWatchers has empowered millions of members to make informed, healthy choices, staying resilient as trends have come and gone,” said Tara Comonte, CEO at WeightWatchers. “The decisive actions we’re taking today, with the overwhelming support of our lenders and noteholders, will give us the flexibility to accelerate innovation, reinvest in our members, and lead with authority in a rapidly evolving weight management landscape.”

Yeti Holidings, Inc. (No. 126)

Q1 2025: Yeti Holdings, Inc. reported a 2.9% increase in net sales year over year to $351.1 million in its fiscal first quarter ended March 29. Direct-to-consumer sales for the cooler and drinkware brand increased 4.5% to $196.2 million, driven by growth in Yeti’s Coolers & Equipment category.

In the meantime, Yeti has factored in supply chain adjustments to its planning as it confronts trade and tariff issues.

“Yeti’s strong free cash flow generation and balance sheet provides us the flexibility to navigate this highly fluid trade environment,” stated Matt Reintjes, president and chief executive officer at Yeti. “Our strategic supply chain diversification efforts are ahead of plan, and, as previously indicated, we are aggressively diversifying our sourcing out of China.”

Reintjes assessed that the results from those moves would be significant by the end of the year.

“As a result, we expect that by the end of 2025, we will have limited exposure to future goods sourced from China,” he said. “So that going forward, less than 5% of our total cost of goods will be related to products from China for the U.S. market.”

Other recent ecommerce earnings results

Alibaba Group Holding Limited

Q3 2025: Alibaba Group Holding Limited recorded a year-over-year revenue increase of 7.6% to $38.4 billion in its fiscal third quarter. Revenue at Alibaba’s international B2B ecommerce segment, Alibaba International Digital Commerce Group (AIDC), was up 32% over the same period.

Amazon.com, Inc. (No. 1)

Q1 2025: Amazon, Inc. reported Q1 sales increased 9% year over year to reach $155.7 billion in its fiscal first quarter ended March 31. Of those sales, $92.9 billion came from North America.

Apple, Inc. (No. 3)

Q2 2025: Apple, Inc. posted $95.4 billion in revenue for its fiscal second quarter ended March 29, a 5% increase year over year. Revenue from the Americas contributed $40.3 billion.

Apple did not disclose separate online sales figures. During the Q2 earnings call with investors, executives cited ongoing investments in ecommerce, digital payments, and AI-powered tools.

CEO Tim Cook said Apple’s services segment, which includes subscriptions, Apple Pay and content, grew 12% year over year to a record $26.6 billion. He also noted plans to launch an online store in Saudi Arabia and expand retail presence in India and the United Arab Emirates.

In Q2, Apple’s product revenue rose 3% to $68.7 billion. That was powered by iPhone, iPad and Mac sales. iPhone revenue alone reached $46.8 billion, up 2% year over year. Cook said new AI-powered features under the Apple Intelligence brand are already driving better iPhone 16 performance in markets where they are available.

“During the March quarter, we saw that in markets where we had rolled out Apple Intelligence, the year-over-year performance on the iPhone 16 family was stronger than those where Apple Intelligence was not available,” Cook said.

Mac revenue totaled $7.9 billion, while iPad sales jumped 15% to $6.4 billion. Revenue from wearables, home and accessories declined 5% to $7.5 billion.

Cook said global tariffs had a limited impact in Q2 due to supply chain optimizations. However, for the current quarter, Apple estimates tariffs could add $900 million to costs if current rates hold, he said.

“For our part, we will manage the company the way we always have, with thoughtful and deliberate decisions, with a focus on investing for the long term, and with dedication to innovation and the possibilities it creates,” Cook stated.

Beyond, Inc. (No. 68)

Q4 2025: Beyond, Inc. reported $232 million in revenue for its fiscal first quarter ended March 31, a 39.4% decline from the prior year. Executives said the retailer expects to shift from restructuring to revenue growth in less than 60 days.

Executive chairman Marcus Lemonis said Beyond is not making specific tariff forecasts, calling such projections “tone-deaf” given ongoing uncertainty.

Columbia Sportswear Company (No. 177)

Q1 2025: Columbia Sportswear Co. reported $778.5 million in net sales for its fiscal first quarter ended March 31, up 1% year over year.

Ecommerce sales declined in the high single digits for the quarter, CEO Tim Boyle said on the earnings call. However, this was partially offset by a low single-digit increase in brick-and-mortar revenue, helped by new store openings, he said.

In Q1, direct-to-consumer (DTC) sales remained flat at $378.7 million, while wholesale revenue rose 2% to $399.8 million. Net income was essentially unchanged at $42.2 million. U.S. DTC sales declined in the low single digits despite a strong winter clearance event in February, Boyle said. Meanwhile, international markets performed better. Specifically, China revenue increased in the low teens on strong ecommerce demand and new flagship stores, according to Boyle.

Columbia’s loyalty program, Greater Rewards, remains a key driver of DTC sales, Boyle noted. He also cited Columbia’s increased investment in digital marketing and demand creation. The company plans to launch a new global brand campaign in August. That will be part of its full-funnel, social-first strategy, he said.

Columbia is also bracing for the financial impact of recently enacted U.S. tariffs. Boyle said the company now expects $40 million to $45 million in added costs to its fall 2025 inventory as higher tariffs take effect on goods yet to arrive in the U.S. Columbia domesticated a portion of its on-hand inventory ahead of the April tariff declarations to avoid immediate fees. Still, the remaining shipments will be subject to a 10% universal tariff and elevated China-specific rates.

“Given our focus on delivering exceptional value to consumers and maximizing the marketplace opportunity, we do not expect to offset these higher tariff costs in 2025,” Boyle said.

Given the added uncertainty around tariffs and how they might affect both product costs and consumer demand, Columbia has withdrawn its full-year 2025 outlook. However, it still expects second-quarter net sales to rise 1% to 5% year over year, he said.

CVS Health Corporation (No. 101)

Q1 2025: CVS Health Corp. said revenue rose 7% to $94.6 billion in Q1 2025, which ended March 31, with growth across all business segments. While the company doesn’t break out ecommerce sales, executives said they are closely tracking macroeconomic pressures. Those pressures include tariffs, softening consumer demand and shifting vaccine sentiment — which could influence demand and performance.

During the earnings call, CEO David Joyner described the tariff environment as “very fluid.” He noted that CVS is focused on three primary areas: front-store merchandise, pharmaceutical supply chains and Aetna’s Medicare bids.

Most front-store products are sourced from U.S.-based suppliers, limiting tariff exposure, he said.

“So, we do not see a significant impact as it relates to the tariffs, and where we are looking at impacts, we’re looking at alternative sourcing and/or diversifying the suppliers,” Joyner added.

In pharmaceuticals, tariff impact will vary depending on the drug’s country of origin and whether it’s branded or generic, he said. Joyner mentioned CVS’s new partnership with Novo Nordisk to expand access to the GLP-1 drug Wegovy, which won’t be affected by tariffs because it’s made in the U.S. CVS is also factoring trade-related cost changes into its 2026 Medicare Part D and Medicare Advantage bids, he said.

Separately, Joyner cited CVS’s broader strategy to become “America’s most trusted health care company” by expanding access, lowering costs, and improving outcomes.

With 9,000 community health locations and more than 185 million consumer connections, he said CVS is uniquely positioned to deliver care at scale. Joyner cited CVS’ digital capabilities, such as real-time AI-powered recommendations and its mobile app.

“Our solutions are driven by insights, from the millions of consumer touch points we have across CVS Health,” he said. “We are purposely using these insights, through our digital capabilities, to improve transparency, empower our members, and drive better outcomes.”

By segment, CVS reported Q1 revenue of $34.8 billion from Health Care Benefits (up 8%). It also saw $43.5 billion from Health Services (up 7.9%) and $31.9 billion from Pharmacy & Consumer Wellness (up 11.1%).

EBay, Inc. (No. 6 in Digital Commerce 360’s Global Online Marketplaces Database)

Q1 2025: EBay Inc. reported its fourth consecutive quarter of gross merchandise volume growth in fiscal Q1, with GMV rising 1% year over year to $18.75 billion. Revenue also increased 2% to $2.58 billion for the quarter ended March 31. CEO Jamie Iannone said tariffs and updated U.S. customs requirements have created uncertainty for small businesses and contributed to weaker consumer confidence.

Read more on eBay’s ecommerce earnings here.

The Estée Lauder Companies, Inc. (No. 44)

Q3 2025: The Estée Lauder Companies, Inc. reported a 9% decline in organic net sales to $3.60 billion for its fiscal third quarter ended March 31, 2025, citing continued softness in travel retail.

However, CEO Stéphane de La Faverie said online organic sales grew in the mid-single digits. He cited beauty share gains in key markets like the U.S., China, and Japan.

“We are moving decisively and building momentum as we bring our ‘Beauty Reimagined’ strategic vision to life across its five key priorities,” de La Faverie said in an earnings statement. Excluding travel retail, global organic sales trends improved sequentially, he noted, and the company remains confident in its ability to return to overall growth in fiscal 2026.

Tariffs were also a topic of focus on the earnings call. De La Faverie pointed to Estée Lauder’s flexible supply chain and regional production strategy as key assets.

“Supply chain agility has always been and will remain a priority,” he said. He added that the company has already increased North America-based manufacturing from an “already high level.”

Chief financial officer Akhil Shrivastava said Estée Lauder has been investing in supply chain regionalization for several years. About 75% of U.S. sales are covered under existing trade agreements or sourced from manufacturing plants in the U.S. and Canada, he said. Of the products sold in China, 25% are currently sourced from U.S. plants. However, CVS has “strategies to potentially reduce that to below 10%, including leveraging products made in our manufacturing plants in both Japan and Europe,” he noted.

Meanwhile, Estée Lauder continued expanding its ecommerce reach in Q3. The company launched The Ordinary on Amazon Premium Beauty in the U.S. and on TikTok Shop in the U.K. Additional brand launches occurred on Shopee and TikTok Shop across Southeast Asia. De La Faverie said these moves helped spark early Q4 momentum. During the period, online growth was led by JD.com, Notino, Zalando and Tmall.

He also highlighted the company’s ongoing adoption of artificial intelligence. For example, Too Faced used AI to cut its product development cycle from six months to just 16 days, he said.

Etsy, Inc. (No. 20 in the Global Online Marketplaces Database)

Q1 2025: Etsy, Inc. reported a 6.5% year-over-year drop in gross merchandise sales to $2.8 billion in Q1, marking the marketplace’s sixth consecutive quarter of GMS decline. Despite the slowdown, revenue still grew for the period ended March 31. Chief financial officer Lanny Baker said Etsy’s direct exposure to tariffs remains minimal. For example, just over 1% of its GMS is linked to U.S. imports from China.

Read more on Etsy’s ecommerce earnings here.

The Home Depot, Inc. (No. 4)

Q4 2024: The Home Depot, Inc. said net sales grew 14.1% year over year in its fiscal Q4 ended Feb. 2, to reach $39.7 billion. That’s up 6.6% from $37.71 billion during the same period in 2023. However, sales declined from $43.2 billion in the previous quarter. Full-year 2024 results, which the Hardware & Home Improvement retailer also reported, were up 4.5% year over year to $159.5 billion.

Microsoft Corporation (No. 82)

Q3 2025:Microsoft Corp. reported fiscal Q3 2025 revenue rose 13% year over year to $70.1 billion for the quarter ended March 31. Net income grew 18% to $25.8 billion. Within that, Microsoft Cloud revenue climbed 20% to $42.4 billion, fueled by demand for AI and infrastructure services, the company said.

The tech giant didn’t break out direct-to-consumer or ecommerce sales. Still, it stressed the growing adoption of AI tools across industries, including retail. On the earnings call, CEO Satya Nadella said brands like Bath & Body Works are using Microsoft’s AI agents, which can personalize shopping and streamline store operations.

“This quarter alone, customers created over 1 million custom agents across SharePoint and Copilot Studio, up 130% quarter over quarter,” he said.

Copilot Studio — the company’s no-code platform for building AI agents — is now used by more than 230,000 organizations, he said.

“And with our updated Copilot app, we are focused on building daily engagement and successful sessions across a range of modalities, whether it is conversing, searching, shopping or travel planning,” he said.

Also in Q3, Microsoft Dynamics 365 continued to gain share, with companies like Verizon using it to improve sales efficiency. LinkedIn ad revenue accelerated for the second consecutive quarter, driven by increased demand from B2B marketers, Nadella stated.

Microsoft did not directly address tariffs during its Q3 2025 earnings call. However, the company acknowledged that tariff-related uncertainties contributed to elevated inventory levels in its Windows OEM and Devices segment during the quarter.

Target Corporation (No. 5)

Q4 2024: Target Corporation reported a 3.1% decline in net sales year over year. That’s down to $30.9 billion in its fiscal fourth quarter ended Feb. 1. That retailer’s digital comparable sales grew 8.7% in its Q4 as comparable sales overall rose 1.5% from a year prior. For the full year, net sales decreased 0.1%.

“Results were led by strong performance in Beauty, Apparel, Entertainment, Sporting Goods and Toys,” said Brian Cornell, chair and chief executive officer at Target, in an earnings release. “As we look ahead, our continued investments in digital capabilities, stores and supply chain — combined with a focus on newness, value, speed and reliability — will further differentiate our one-of-a-kind physical and digital shopping experience.”

The United Parcel Service, Inc. (UPS)

Q1 2025: United Parcel Service, Inc. (UPS) said consolidated revenue declined 0.7% year over year to $21.5 billion in its fiscal Q1, which ended March 31. Nevertheless, both U.S. and international segments posted growth. CEO Carol Tomé said China imports represent less than 2% of UPS’s global daily volume. She noted the carrier is working closely with its top 100 U.S. customers. In doing so, it hopes to gauge the potential impact of new tariffs.

Read more on UPS’s ecommerce earnings here.

Walmart, Inc. (No. 2)

Q4 2025: Walmart, Inc.’s revenue grew 4.1% year over year to $180.6 billion in its fiscal Q4 ended Jan. 31. That’s a 4.1% increase over the same period in its fiscal 2024. During the period, online sales accounted for 18% of total sales for the Mass Merchant.

Wayfair, Inc. (No. 9):

Q1 2025: Wayfair, Inc. reported $2.73 billion in Q1 2025 revenue, flat year over year, with U.S. revenue up 1.6% to $2.43 billion for the quarter ended March 31. Average order value for the online retailer rose to $301 from $285 a year ago. Meanwhile, mobile accounted for 63.4% of total orders, up slightly from 63.1% last year.

Active customers declined 5.4% to 21.1 million, while net revenue per active customer rose 4.7% to $562, Wayfair said.

“Despite persistent category volatility that showed a fourth consecutive year beginning with contraction, we were able to once again outperform our peers and take healthy market share while driving meaningful improvements in profitability,” CEO Niraj Shah told analysts on the earnings call.

Shah said Wayfair is helping suppliers manage new tariffs by sharing platform trend data and offering fulfillment support through its CastleGate network. He also pointed to the company’s diversified supply chain and recent tech replatforming as key advantages. Wayfair’s inventory, he stated, is sourced from over 100 countries and fulfillment centers in the U.S., Canada, and the U.K.

“In general, we feel like that sets things up pretty well around flexibility and agility for our platform, given our base of suppliers, the large number of them, and the dynamics we have,” Shah said.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

Topgolf Callaway Brands: May 12
Under Armour: May 13
Walmart: May 15

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Ecommerce earnings recap: What you missed from Hims & Hers, Crocs and more