Topic / Health Beauty

The Latest in Health Beauty

Makeup influencer capitalizes on her following to launch own brand

After running a successful affiliate makeup tutorial video blog on YouTube with 10,000 subscribers, influencer Lisa Jauregui launched BK Beauty in 2019 with her husband Paul Jauregui. The husband-wife duo grew sales 200% year over year after analyzing their audience’s purchasing behavior and learning from industry events.

Ulta loyalty members drive 95% of sales

The cosmetics retailer has nearly 32 million Ultamate Rewards members. Plus, Ulta reported ecommerce sales grew about 90% year over year in Q3, driven largely by omnichannel options such as buy online pick up in store.
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An online PPE start-up comes through for deaf people

ClearMask, launched in 2017 by graduate students, develops and sells see-through masks designed to help deaf and hard of hearing people communicate through facial expressions. It has sold more than 12 million medical- and consumer-grade masks—and all B2B and B2C sales are through its ecommerce site.

Sephora to open shops inside Kohl's stores

Kohl’s, which has previously said it would expand its beauty assortment, will open the first 200 locations next fall. There will be at least 850 in-store Sephora shops by 2023.

Target teams with Ulta to add in-store makeup shops

Ulta products will initially be available in over 100 Target locations, with a plan to add hundreds more. The pop-ups will take up about 1,000 square feet of space and will be located next to Target’s existing beauty section.

How cosmetics retailers in 2020 boost online sales with the aid of web tools

2020 proved to many retailers that they couldn’t rely solely on physical stores, which meant they had to find new ways to offer the store experience online. Cosmetics retailers adapted quickly by adding, upgrading and investing in web tools to help shoppers feel more comfortable making beauty purchases online. The just-released 2020 Online Cosmetics Report offers an in-depth analysis of the top retailers selling cosmetics, skin care and hair care products online, as well as trends in the category and consumer insights.
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