A solid Mother’s Day helped increase 1-800-Flowers.com Inc.’s sales in the consumer floral segment by 4.6% in its fiscal Q4 and boost the e-retailer’s e-commerce and total revenue for the period. The Q4 bump in floral sales reflects a focus on original product designs, “a disciplined approach to efficient and effective marketing programs, and our intense focus on always enhancing our customers’ experience from shopping to delivery, which helped drive exemplary customer satisfaction metrics,” CEO Chris McCann said. Floral sales for the fiscal year declined less than 1%, and adjusted for the sale of two small businesses, revenues in this category grew 2.0% for the full year.