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The most important benchmark for Amazon sellers

Many B2B as well as retail sellers will learn the hard way that building a profitable business on Amazon requires more than simply listing items and waiting for sales, writes Ryan Faist of Channel Key. He offers a blueprint for making sales happen.

Scoring competency in B2B digital commerce

A report from Forrester Research lays out how companies can gauge how well they meet four “core competencies” required for successful B2B digital commerce operations.

Global Industrial runs with a timely new brand message

As it approaches $1 billion in sales and deals with the ongoing impact of the pandemic, the distributor’s new branding tag line—“We Can Supply That”—coincides with the company’s desire to make its B2B ecommerce site “more welcoming” to customers during the pandemic and beyond, CEO Barry Litwin says. Above: A Global Industrial branded factory floor scrubber.
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Ecommerce speeds up growth for WD-40 Company

As its fastest-growing channel, ecommerce is helping to drive double-digit increases in sales for the provider of industrial and residential lubricants, cleansers and other maintenance products in the United States and in several overseas markets, the company said last week.

An ecommerce bright spot at MSC Industrial Supply

Although ecommerce sales declined by 6% in the fiscal quarter ended Nov. 28, they inched up as a percentage of total sales as MSC improved on its revenue declines of the prior quarter.

A review of 7 functionally innovative B2B ecommerce sites

Engaging online B2B buyers with helpful website features requires a good mix of innovation and practical designs. Lori McDonald of Brilliance Business Solutions offers seven examples of B2B online sellers that get it right.
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