For the first time in 20 years of ecommerce research, Digital Commerce 360 releases forecasts and projections of ecommerce sales in the same calendar year. The first-ever 2020 U.S. ecommerce Market Report covers brand new exclusive research on 2020 ecommerce, including full-year ecommerce and retail projections; ecommerce growth by category; a projection on U.S. marketplaces growth; and trends that will stick beyond the pandemic.
During its fiscal fourth quarter ended Aug. 30, ecommerce sales for Costco.com spiked 90.6%. Costco is now focusing on 'low-hanging fruit' ecommerce strategies.
An analysis of traffic to the Top 2000 North American ecommerce sites shows that site visits during March through June 2020 increased 19% year over year collectively and 125% on average. The analysis shows office supplies and sporting goods as the fastest-growing categories in terms of traffic compared with 2019.
Digital sales declined 5% in fiscal Q2, in part because Nordstrom's annual summer sales event was postponed to Q3. Not counting the impact of moving the sales event, digital sales would have increased more than 20%. At Gap, online sales nearly doubled.
Luxury apparel retailers, such as Fossil and Coach-owner Tapestry, report a big shift to ecommerce during the coronavirus pandemic—and the shift is helping to attract new customers and improve other areas of business. Here’s a snapshot of how Canada Goose, Fossil, Tapestry, Qurate and Revolve performed during their second quarters.