Walmart Inc. announced 16% growth in its global online sales for its fiscal Q4 2025, which ended Jan. 31, 2025.
That’s about four times faster than the retailer’s overall Q4 revenue growth rate. Meanwhile, although Walmart didn’t specify its year-over-year ecommerce growth for the full 12-month period, Walmart said it grew revenue in that time frame.
Walmart revenue in Q4 reached $180.6 billion. That’s a 4.1% increase over the same period in its fiscal 2024. For its full fiscal 2025, Walmart revenue totaled $681.0 billion, which is a 5.1% year-over-year increase.
“Our prices are low, and we’re becoming more convenient,” said CEO Doug McMillion on Walmart’s Q4 earnings call with investors. “Customers are shopping with us more often and buying more items, including in general merchandise categories, which were up low single digits in Walmart U.S. and Sam’s U.S. for the quarter.”
Walmart U.S. had more than 22,000 rollbacks in 2024, he said.
McMillon also announced a new artificial intelligence (AI) tool — named Wally — for its employees, which Walmart refers to as merchants. He said Wally is learning to help Walmart “get to the root cause of issues related to things like out of stocks or overstocks with more accuracy and speed.”
Walmart’s fiscal 2025 marked the 10th consecutive year in which it grew its total annual revenue. Moreover, it has only had one year-over-year annual decrease — in 2016 — since at least its fiscal 2009.
Walmart is No. 2 in the Top 2000. The database is Digital Commerce 360’s ranking of North America’s online retailers by their annual ecommerce sales. It is also No. 9 in the Global Online Marketplaces. That database ranks the top such marketplaces by third-party gross merchandise value (GMV).
Walmart is among the “Big Four” Mass Merchants that Digital Commerce 360 covers in depth as part of the newly published State of American Ecommerce Report.
Walmart online sales growth in Q4
Q4 marked the 11th consecutive quarter in which Walmart online sales grew more than 10% year over year.
Walmart also said ecommerce now accounts for 18% of its global sales. That’s 11% more than in the retailer’s fiscal year 2020, said chief financial officer John David Rainey on the earnings call with investors.
Also globally, Walmart ecommerce economics improved in Q4, he said, as the company benefits from reducing its U.S. net delivery cost by 20% per order. At the same time, the Walmart U.S. Marketplace grew revenue 37% year over year.
In the U.S., Walmart comparable sales grew 4.6%, fueled by its 20% year-over-year ecommerce sales growth. Rainey noted the grocery category as a standout with mid-single-digit growth.
Walmart Connect, the brand’s retail media advertising unit, grew 29%. Rainey said Walmart Connect in the U.S. led that increase with its 24% growth.
“We’re making good progress on expanding the number of U.S. marketplace sellers that also utilize Walmart Connect advertising with seller advertising counts up about 50% versus last year,” Rainey said
Walmart expands fulfillment
Additionally, Walmart Fulfillment Services (WFS) delivered nearly 45% of orders consumers placed on the marketplace, Rainey said.
He noted that Walmart built marketplace capabilities in the U.S. to broaden its product assortment. At the same time, it has grown the average number of ecommerce orders it fulfills from stores by more than 500 million orders without new store growth.
“While the shift in channel mix creates some cost pressure as we fulfill more orders through ecommerce, we’ve seen improved profitability during this period with efficiencies gained as we densify our delivery routes and with the contributions from newer businesses that are enabled by ecommerce growth,” Rainey told investors.
In Q4, Rainey said, Walmart expanded its store-fulfilled delivery to reach 93% of U.S. households with same-day delivery.
“The popularity of expedited delivery has resulted in more than 30% of orders coming from customers and members that elected to pay a convenience fee to receive their scheduled delivery in less than one hour or less than three hours,” he added.
Additionally, Walmart has integrated pharmacy, merchandise and grocery into a single online order. In doing so, Rainey said, it has gained new pharmacy customers.
Internationally, Walmart has delivered more than 2.3 billion items for same- or next-day delivery. That’s a 30% year-over-year increase. Furthermore, it delivered about 45% of those items in three hours or less.
Sam’s Club ecommerce sales
In the U.S., Sam’s Club comparable sales, excluding fuel, increased 6.8%. Rainey attributed the growth to increases in both transactions and unit volumes.
Sam’s Club ecommerce sales grew 24%, including triple-digit growth in club-fulfilled delivery, he said. Express delivery and Sam’s Club eliminating curbside pickup fees “continue to resonate with members,” he added.
Walmart generated a 12% increase in membership income growth, Rainey said. Internationally, Sam’s Club membership in China grew more than 35%, which he attributed to opening four new locations in Q4.
Meanwhile, Walmart Plus membership income grew “double digits.” Rainey did not quantify the Walmart Plus membership growth.
Check back for more earnings reports. See Walmart’s previous quarterly earnings story here.
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