Topic / Social Media

Social Media : Social media is social networks such as Facebook, Twitter, Instagram and Pinterest.

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Makeup influencer capitalizes on her following to launch own brand

After running a successful affiliate makeup tutorial video blog on YouTube with 10,000 subscribers, influencer Lisa Jauregui launched BK Beauty in 2019 with her husband Paul Jauregui. The husband-wife duo grew sales 200% year over year after analyzing their audience’s purchasing behavior and learning from industry events.

Walmart pilots in-app, live-stream shopping on TikTok

TikTok's position as a social media app in the U.S. has been growing among users and retailers alike, with Walmart being the first major retailer to pilot its in-app, live-stream shopping. TikTok began offering TikTok for Business, which allows retailers to advertise and market on the platform, in June 2020.
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A repeal of Section 230 could create big changes for online retailers—or not

It's impossible to predict how ecommerce merchants and social media would respond to a repeal of Section 230, which protects them from liability for things posted by website users. But the consequences of such a drastic policy change could be significant.

Why brands should take note of Walmart’s proposed TikTok deal

Walmart would bring its fulfillment, payment and advertising capabilities to TikTok. In turn, the platform offers Walmart more access to consumer product sellers, advertisers—and the influencers critical to selling to millennials and Gen Z.

Shopify helps merchants tap TikTok for sales

The ecommerce platform provider will enable merchants to create and deploy shoppable, in-feed TikTok video ads from their Shopify dashboards.
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