Tariffs, supply chain shocks, and rising buyer expectations are upending the B2B landscape. To stay competitive, manufacturers, distributors, and sellers must go beyond traditional sales and embrace connected digital-first commerce. This Webinar, inspired by the B2B Customer Handbook, reveals how top companies are adapting fast—aligning business strategy, technology, and fulfillment to meet the all-in digital buyer.

Join us for a fast-paced session packed with real-world case studies—from Beacon’s digital pivot to Parts Town’s AI-driven service. Discover how leading B2B brands are using smart tech, agile operations, and bold strategy to turn disruption into opportunity. Whether you’re scaling digital or just starting, you’ll walk away with actionable insights to future-proof your business and thrive in a market defined by volatility and digital demand.

 

Sponsored by:

SPEAKERS

Mark Brohan

Senior Vice President, B2B and Market Research Digital Commerce 360

Kevin Kazenmayer

VP of Strategic Business Development Tradecentric

Paul do Forno

Managing Director & Global Commerce Practice Leader Deloitte Digital

Lori McDonald

Founder & CEO Brilliance Business Solutions

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