While online retail through the Cyber 5 period beat projections, the overall holiday season was ‘lackluster.’ But still, north of 19% of sales were made on the web in November and December.
Ecommerce hit $19.7 billion as of Nov. 11 and is on track to reach $143.7 billion by the end of the holiday season. Retailers offering buy online pick up in store options will perform well, and big merchants will get a better sales boost. However, Amazon may have a tougher go than previous years.
The once-bankrupt toy giant is back selling online—kind of. ToysRUs.com shoppers are redirected on the product detail page to purchase the product on Target.com.