Shopify’s leadership reflected on the ecommerce platform’s approach to integrating with ChatGPT as the company shared its latest increases to revenue and gross merchandise volume (GMV) from Q1.

“We are the only platform that enables discovery and selling inside ChatGPT, Copilot and Google, all from one single system of record,” Harley Finkelstein, president at Shopify, stated during the company’s May 5 earnings call. “And the early signals on [artificial intelligence] channels are really compelling.”

Finkelstein claimed that “AI-driven traffic to Shopify stores has grown 8x year over year, while orders from AI-powered searches have increased nearly 13x” during Shopify’s fiscal Q1 ended on March 31. In addition, he sees that traffic converting at higher rates than traffic from other channels.

Meanwhile, Shopify revenue was up by 34.3% year over year in Q1, while GMV increased by 34.8%.

Currently, 118 of the Top 2000 online retailers in North America use Shopify as their ecommerce platform, according to Digital Commerce 360 data. In 2025, the combined web sales of all Top 2000 retailers that used Shopify’s ecommerce platform reached $10.458 billion. The Top 2000 Database ranks North America’s largest online retailers based on their annual ecommerce sales and more.

Shopify revenue and GMV gains in Q1 2026

Shopify recorded its second consecutive quarter with more than $100 million in GMV, which totaled $100.74 million in its Q1, slightly outpacing revenue growth over the same period.

Finkelstein pointed to new channels, such as ChatGPT, Pinterest and Microsoft Monetize, as potential sources of future growth, along with Shopify’s Shop app, which he said was already driving demand for Shopify merchants.

“[Shop app] GMV was up 70% year over year, a clear signal that the buyer network is deepening and Shop is becoming a meaningful commerce destination in its own right,” he told investors. “Monthly active users grew over 40% year over year, and unique buyers purchasing directly on Shop grew over 50% compared to Q1 of last year, meaning more new shoppers are discovering and buying through the Shop app than ever before.”

Finkelstein highlighted Europe as a significant opportunity as well, highlighting international results that showed growth outpacing results in North America.

“Q1 revenue grew 34% or 32% on a constant currency basis, fueled by the GMV outperformance,” Finkelstein said. “North America grew 33%; Europe, 42%; and Asia Pacific, 30%.”

He put Europe into context as “Q1 delivered international GMV growth of 45% with cross-border GMV representing 16% of total.” Even so, he noted that North America reached a milestone as well.

“The pace of growth in Europe speaks to the opportunity that remains ahead,” Finkelstein stated. “And while growth internationally continues to outpace North America, North America had its strongest quarterly growth rate in over four years.”

Shopify B2B GMV growth in Q1

Shopify’s business-to-business (B2B) GMV growth outpaced overall GMV results as well in Q1. Jeff Hoffmeister, chief financial officer at Shopify, called performance across the company’s activities “one of the most underappreciated characteristics of our business.”

“B2B GMV grew 80% in Q1 with broad growth across both new and established merchants,” Hoffmeister said. “In Q1, we made several of the features of our B2B offering available to most of our standard subscription plans, giving these merchants the ability to manage their wholesale and D2C’s needs side-by-side in one place.”

Shopify’s new B2B features for its direct-to-consumer (DTC) merchants in Q1 included a range of options, such as company profiles for wholesale buyers, volume discounts and payment terms.

“Our growth is broad-based across geographies, merchant sizes and channels. International, enterprise, offline and B2B are all scaling,” Hoffmeister stated. “Underneath all of this, the cohort dynamics continue to compound. I believe that remains one of the most underappreciated characteristics of our business.”

How Shopify is benefiting from AI in 2026

Finkelstein told investors that “AI is now Shopify’s native language” during the Q1 earnings call. His comments followed an eventful quarter that included Shopify’s active pivot away from a previous strategy with OpenAI’s ChatGPT, opting for ChatGPT integration to facilitate agentic commerce activity, rather than relying on ChatGPT’s “Instant Checkout” feature. Still, Finkelstein praised the role of ChatGPT, as well as Google, in making ecommerce through AI channels possible.

“We are now seeing the biggest and most innovative companies across essentially the entire industry coming together around [Universal Commerce Protocol] to help push agentic commerce forward,” he said. “And last month, Amazon, Meta, Microsoft, Salesforce and Stripe all joined the council, committing their expertise in internet-scale transaction processing to build one universal protocol for commerce.”

Shopify’s decision to pursue agentic commerce solutions through ChatGPT app and integration features underscored its priorities to maintain control over merchant data. That catalog data remains valuable to Shopify, which it wants to make accessible to a variety of third-party AI agents with up-to-date product information.

“To date, we’ve structured more than 1 billion products with clean attributes, real-time pricing and accurate inventory so AI agents can surface the most relevant products in seconds, and the results speak for themselves,” Finkelstein noted. “Traffic from catalog-powered AI searches converts 2x more than traffic from general AI searches where the agent is working from scraped or often outdated information from across the web.”

Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Here’s last quarter’s update on Shopify revenue and GMV.

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