Companies / Digitally native brands show how to use consumer data when selling direct

Rank in U.S.
Performance Score:
68 out of 100

New York-based eyewear maker and now multichannel retailer Warby Parker has raised over $215 million in funding since its 2010 launch. The company is using its most recent $100 million raise to invest in innovation and product development, specifically in emerging refraction technology. Since receiving the funds, it has gone from 12 bricks-and-mortar locations to 24 after opening its most recent location in spring 2016. The retailer says it plans on opening 25 more locations in 2017. Warby Parker, which initially sold exclusively online, features designer-style prescription glasses priced as low as $95.


161 Ave. of the Americas, 2nd Floor, New York NY 10013

Parent Company


Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 2010

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