In its fiscal Q1 2026, eBay sales and gross merchandise volume (GMV) each grew double-digit percentages year over year. Notably, eBay quarterly revenue exceeded $3 billion for the first time since Q1 2021.

On the online marketplace’s Q1 earnings call, CEO Jamie Iannone said eBay’s sales results exceeded its guidance and consensus estimates “across the board despite ongoing macroeconomic and geopolitical uncertainty across many of our major markets.”

Consumer demand in the U.S. “continues to be resilient so far despite the volatility in trade policy and geopolitics,” he said. And in Europe, it was “more challenging, as reflected in the consumer confidence.”

The online marketplace noted its acquisition of Depop from Etsy, expansion of eBay Live and AI-powered card-scanning feature as business highlights during its fiscal Q1, which ended March 31.

Also during the quarter, Goldin reached an all-time high in quarterly gross merchandise volume (GMV). Goldin is an auction house for trading cards and collectibles that eBay acquired in early 2024. It facilitated the $16.5 million sales of a PSA 10 Pikachu Illustrator card. PSA refers to Professional Sports Authenticator, a third-party trading card authentication and grading company. The 10 refers to the grade (out of a maximum of 10) of collectible cards — in this case from the Pokémon franchise.

EBay ranks No. 6 in Digital Commerce 360’s Global Online Marketplaces Database. The database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).

eBay sales growth in Q1 2026

In its fiscal Q1 2026, eBay revenue reached $3.09 billion. That was a 17% year-over-year increase from $2.58 billion in Q1 2025.

Meanwhile, eBay GMV reached $22.2 billion, growing 14% year over year. The collectibles category was the largest contributor to eBay GMV growth in Q1, Iannone said.

“The 30th anniversary of Pokémon in late February fueled significant enthusiasm that translated into strong demand on our platform, which we supported through coordinated activations across our core marketplace, eBay Live, TCGplayer and Goldin,” Iannone said. “Sports trading card GMV growth accelerated notably in Q1 and was a larger contributor to GMV growth than Pokémon.”

And outside of trading cards, he said, eBay saw “strong GMV growth” across other collectibles subcategories such as coins, toys, action figures and comic books.

The automotive parts and accessories category had its largest GMV growth in a quarter since 2021, Iannone said.

Focus categories — which include collectible, automotive parts, fashion and refurbished electronics — consumer-to-consumer (C2C) and recommerce now represent approximately 70% of total eBay GMV, according to Iannone.

Additionally, the number of active buyers on eBay grew 1% to about 136 million in Q1. That refers to buyers who have made purchases in the last 12 months. It also includes those from Tise, which eBay acquired in September 2025.

The number of “enthusiast buyers” grew about 2% year over year. Spending per enthusiast buyer exceeded $3,400 in the past 12 months, according to Peggy Alford, chief financial officer.

eBay beta-testing agentic search

Iannone touted the latest generation of eBay’s generative AI-powered Magical Listing tool. The technology allows sellers to more quickly create listings on eBay. Iannone said it uses proprietary eBay models, product knowledge and 30 years of marketplace data “to do much of the hard work of creating a listing — from guiding sellers on which photos to take to generating key details like titles, categories, item specifics and pricing.”

He said the tool’s U.S rollout has been “one of the most impactful launches we’ve had in years.” It launched the tool in 2023. Since then, Magical Listing has driven a more than 50% increase in the rate at which sellers create new listings, Iannone said. It has also led to a double-digit percentage increase in sold items and GMV per lister, as well as stronger retention, according to Iannone. Based on those results, he added, eBay began expanding the tool to sellers in Germany in April. Early results show a “directionally similar uplift on key seller KPIs as the U.S. launch,” he said.

On the buyer side, eBay’s agentic search beta uses natural language to help shoppers find products, he said. Although it’s still early, eBay has seen 50% more search engagement in sessions using such AI refinements, according to Iannone. That has translated into double-digit percentage increases in purchase behavior, he said.

He called the tools examples of eBay’s “transition to an AI-native marketplace.”

Operational changes and 2026 outlook

Iannone said eBay will remove selling fees for consumer sellers in Australia, the marketplace’s fourth-largest market by demand. It will introduce a buyer-facing fee on C2C transactions.

Following what Iannone called a successful pilot tying eBay inventory to Facebook Marketplace search results, Iannone said eBay has transitioned the feature to general availability. That search integration is now enabled for “the majority” of Facebook Marketplace users in the U.S., Germany and France, he said.

Alford said eBay expects GMV to grow between 7% and 7.5% in its full-year fiscal 2026. That excludes the impact of the pending Depop acquisition, she said. The marketplace expects to close its Depop acquisition from Etsy by the end of Q3, according to Alford.

She said eBay expects the acquisition to represent a low single-digit headwind to the 9% to 11% operating income growth it anticipates for its core marketplace. That headwind includes planned investments in Depop and integration costs.

Percentage changes may not align due to rounding. Check back for more earnings reports. Here’s our last update on eBay sales, revenue and GMV.

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