In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.

An analysis of the 150 largest hardware and home improvement retailers shows the market grew 23% in 2017 to $40.26 billion. E-commerce now accounts for 9.2% of total retail sales in the category, up from 3.9% in 2012. Here's an in-depth analysis of the state of the market and how the economic environment, such as new home sales and construction starts, will impact the hardware and home improvement industry in the coming years.