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The Latest in Toys/hobbies

Online toy sales surge in 2020, but will it last for the holidays?

Online toy sales increased 85% in October, according to new data. Heading into the holiday season, the toy category is poised to continue its fast-paced growth because of more at-home consumers due to the ongoing coronavirus pandemic. Toy merchants Fat Brain Toys and Exploding Kittens share how toy trends from 2020 will impact online holiday season sales.

Smaller online retailers thrive during the coronavirus pandemic

When COVID-19 caused states to shut down most physical stores, sales surged for many of the Next 1000 merchants that sell primarily online. The shutdowns also boosted online sales for store-based retailers, but typically not enough to make up for lost revenue from brick-and-mortar locations. 

Game brand Exploding Kittens preps for a holiday season like no other

Sales are up 100% year over year for toy brand Exploding Kittens, chief operating officer Carly McGinnis tells Digital Commerce 360. McGinnis shares how the brand navigated supply chain disruptions during the pandemic, why the brand is investing more in its direct-to-consumer website, and why the toy and game category may not have its usual holiday sales boom this year.

Target helps ToysRUs.com relaunch

The once-bankrupt toy giant is back selling online—kind of. ToysRUs.com shoppers are redirected on the product detail page to purchase the product on Target.com.
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