Wayfair revenue increased for the fifth consecutive quarter in its fiscal Q2 2026, with U.S. growth at the best the retailer has seen post-pandemic, according to CEO Niraj Shah.

On the furniture retailer’s earnings call with analysts, Shah said momentum in orders (6% increase) fueled Wayfair’s revenue growth in its fiscal Q2 2026, which ended June 20. Compared to Q1, he said, the retailer’s number of orders increased by 12%. That was the best sequential growth Wayfair has seen in Q2 since the same quarter in 2020, he stated.

Year over year, Wayfair’s average order value (AOV) grew 1.2% in Q2. Shah noted that growth extended a “very consistent trend of low- to mid-single-digit growth that we’ve been seeing for years now.” At the same time, Wayfair’s number of active customers increased 3% year over year in Q2.

Customer service and merchant fees accounted for 3.6% of net revenue. Meanwhile, advertising accounted for 11.1%.

“What is exciting for us is that we are seeing accelerating growth in the Wayfair business and complementing that with outsized growth in the specialty and luxury segments, all building to why we expect to see even further growth acceleration as our numerous initiatives further play out,” Shah shared.

Wayfair is No. 11 in the Top 1000 Database. The database tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.

Wayfair revenue in Q2 2026

In its fiscal Q2 2026, Wayfair revenue increased to about $3.52 billion. That marked 7.5% (or $246 million) growth from $3.27 billion in 2025.

For the full fiscal first half, Wayfair revenue increased to $6.45 billion in 2026 from $6.00 billion in 2025.

In the U.S., specifically, Wayfair revenue in Q2 increased 8.7% (or $251 million) to reach $3.1 billion. That growth came as international Wayfair revenue in Q2 decreased 1.3% (or $394 million) year over year.

Overall in its Q2, Wayfair revenue per active customer in the last 12 months (LTM) increased 4.2% year over year to reach $596. Orders per customer, which Wayfair measures as LTM orders it delivered divided by active customers, was 1.89 in Q2. That was up from 1.86 the year before.

Wayfair said it delivered 10.6 million orders in Q2, up 6% year over year. Of that total, Wayfair consumers placed 64.1% of orders via mobile device in Q2. The prior year, the mobile device order rate was 62.9%, the retailer said.

Repeat customers placed 8.5 million orders in Q2, up 4.9%. Additionally, repeat customers placed 80.2% of all orders Wayfair delivered in Q2. That’s down slightly compared to 80.7% the year before.

New order growth in Q2 grew for the fourth straight quarter, chief financial officer Kate Gulliver said. It also reached a post-COVID high, she said.

Wayfair AOV in Q2 reached $332 in 2026, versus $328 in 2025.

Macroeconomic trends and Wayfair’s outlook for Q3

“While there’s still some broader macro uncertainty and depressed housing turnover, by our measure, this marked the first quarter of flat to slightly positive year-over-year category growth that we’ve seen in the U.S. since 2021, though skewed towards higher growth in the higher income segments,” Shah told analysts.

Speaking about freight shipping costs, Shah said suppliers are the ones “deciding what costs will then ultimately manifest to what retail costs.” Wayfair sets retail prices based on those wholesale costs, its own margin, shipping costs and more, he said.

“And it’s a marketplace,” Shah said. “They’re competing against the other suppliers for that customer. And so the dynamic is such that they try to bring in inventory when costs are a little lower, they might not bring in more speculative inventory if the prices are a little higher.”

Gulliver said Wayfair’s outlook does not factor in a change in the macroeconomic trends. Wayfair anticipates high single-digit revenue growth for Q3.

“This was another impressive quarter of share momentum from the U.S., buoyed by some macro improvement,” Gulliver said. “However, that macro improvement did not extend to our end markets in Canada or the U.K., which both saw continued pressure on consumer sentiment and discretionary spending.

Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Here’s last quarter’s update on Wayfair revenue.