This infographic shows the largest and fastest-growing online cosmetic retailers in North America, including ecommerce sales of the top five and growth rates of the fastest growing retailers. It also includes benchmark stats, such as median conversion rate and average order value.

Health/beauty and flowers/gifts are the biggest spenders on search marketing. Internet Retailer's analysis shows paid search spend parallels a retailer's site conversion rates. Here's how search spending breaks down by category.

In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.