Ecommerce earnings recap: What you missed from Kohl's, Dick's

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 Database. Kohl’s net sales declined 9.4% year over year as its new CEO addressed current shortcomings for the retailer’s omnichannel experience. Meanwhile, Dick’s Sporting Goods saw net sales rise 0.5% year over year as it looked ahead to digital investments in 2025.

Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise stated. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Kohl’s net sales fell 9.4% year over year as its new CEO undertook a review of its business.
Dick’s Sporting Goods net sales grew 0.5% year over year as the company named its retail media network as a digital priority in 2025.

American Eagle Outfitters, Inc. (No. 37)

Q4 2024: American Eagle Outfitters, Inc. said net revenue fell 4.4% year over year to $1.6 billion in its fiscal Q4 ended Feb. 1. Nevertheless, comparable sales were up 3% over the same period, the apparel retailer shared. The company’s CEO expressed cautious hope heading into the 2025 fiscal year.

“Entering 2025, the first quarter is off to a slower start than expected, reflecting less robust demand and colder weather,” stated Jay Schottenstein, executive chairman of the board and CEO at American Eagle. “While we anticipate improvement as the Spring season gets underway, we are also taking proactive steps to strengthen the top line, manage inventory and reduce expenses. As we navigate through an uncertain consumer and operating landscape, we will also remain focused on our long-term strategic priorities.”

Dick’s Sporting Goods, Inc. (No. 31)

Q4 2024: Dick’s Sporting Goods, Inc. reported net sales increased 0.5% year over year to $3.9 billion in its fiscal Q4 ended Feb. 1. Net sales for the full fiscal year were up 3.5% to $13.4 billion over the same period as the company outlined its digital investment priorities and voiced optimism for 2025. Digital plans include the retailer’s app for streaming youth sports and its retail media network.

“As part of our broader digital strategy, we’re also enthusiastic about two long-term growth opportunities, GameChanger and the Dick’s Media Network, ” said Lauren Hobart, president, CEO and director at Dick’s during its quarterly earnings call.

Hobart noted in an earnings release that Dick’s remains confident about 2025, even as it deals with a “dynamic macroeconomic environment.”

“With this in mind, we expect to drive continued comp growth, strategic expansion of our square footage, and improved gross margin,” Hobart stated. “Leaning into our strategic pillars, we are investing in three exciting growth areas, each with significant potential: repositioning our real estate and store portfolio, driving continued strong growth in footwear, and accelerating our ecommerce business.”

Kohl’s Corporation (No. 22)

Q4 2024: Kohl’s Corporation recorded a net sales decline of 9.4% year over year to $5.2 billion in its fiscal Q4 ended Feb. 1. Ashley Buchanan, who stepped in as Kohl’s CEO in January, said during its earnings call that his “review of the business is still ongoing” but cited improved omnichannel experiences as one area where he believes the company can improve.

Specifically, Buchannan cited a need at Kohl’s to “restore trip assurance for our customers through greater buy depth and supply chain agility.”

“We want our customers to have a consistent experience across all channels, restoring trip assurance for key items, increasing inspiration in-store and online, and provide a more consistent store and digital experience so our customers can easily shop Kohl’s at any store or online and any platform,” he stated. “We can improve the customer experience with more consistent in-stocks for high-volume items, particularly our basic and essentials.”

Stitch Fix, Inc. (No. 37)

Q2 2025: Stitch Fix, Inc. said net revenue was down 5.5% year over year to $312.1 million in its fiscal Q2 ended Feb. 1. Nevertheless, comparable sales were up 3% over the same period, the apparel retailer shared. The company’s CEO expressed cautious hope heading into the back half of the 2025 fiscal year.

Matt Baer, CEO at Stitch Fix, said his team was “encouraged by our progress” as they continue to work on a return to growth. The online apparel retailer saw a decrease in its number of active clients by 15.5% year over year to 434,000. Still, its net revenue per active client grew by 4.3% to $537 over the same period of time.

“Our team delivered another strong quarter, once again exceeding our expectations as we further advanced our transformation strategy,” said Baer.”Our clients are responding to the improvements we’ve made to our experience, including the increased newness in our assortment, expanded Fix flexibility, and investments in stronger client-stylist relationships.”

Ulta Beauty, Inc.(No. 76)

Q4 2024: Ulta Beauty, Inc. reported net sales decrease of 1.9% year over year to $3.5 billion in its fiscal Q4 ended Feb. 1. Comparable sales, which including ecommerce, were up 1.5% for the period. This was down from 2.5% growth during the same quarter a year before as Paula Oyibo, Ulta’s chief financial officer, said ecommerce sales for the quarter were up in the mid-single-digit range.

Read more about Ulta Beauty’s ecommerce earnings here.

Other recent ecommerce earnings results

Alibaba Group Holding Limited

Q3 2025: Alibaba Group Holding Limited recorded a year-over-year revenue increase of 7.6% to $38.4 billion in its fiscal third quarter. Revenue at Alibaba’s international B2B ecommerce segment, Alibaba International Digital Commerce Group (AIDC), was up 32% over the same period.

Amazon.com, Inc. (No. 1)

Q4 2024: Amazon, Inc. reported Q4 sales increased 10.5% year over year to reach $187.8 billion in its fiscal fourth quarter that ended Dec. 31. Of those sales, $115.6 billion came from North America.

Best Buy Co., Inc. (No. 8)

Q4 2025: Best Buy Co., Inc. said comparable sales increased 0.5% in its fiscal fourth quarter ended Feb. 3. Total revenue fell 4.8% from a year earlier to $13.9 billion.

Meanwhile, Best Buy’s online sales in Q4 grew 2.6% year over year. Ecommerce accounted for 39.5% of the Best Buy’s total revenue, up from 38% the previous year.

Costco Wholesale Corp. (No. 7)

Q2 2025: Costco Wholesale Corp. reported a 9.1% increase in total sales year over year, reaching $62.5 billion in its fiscal second quarter ended Feb. 16. The wholesale club’s customers made purchases 5.7% more frequently than they did a year earlier. As they did, average order value (AOV) at Costco grew 1% globally and 2.6% in the U.S.

Gap, Inc. (No. 21)

Q4 2024: Gap, Inc. said net sales declined 3.5% year over year, totaling $4.1 billion in its fiscal fourth quarter ended Feb. 1. The company attributed the difference to calendar shifts and loss of weeks in its most recent fiscal year, and also noted full-year net sales were up 1.3% from the previous year.

During Gap’s earnings call, the apparel retailer’s executives touted a “digital-first mindset” that the company is emphasizing in the year ahead. Richard Dickson, the CEO at Gap, briefly touched on the retailer’s online sales, which he said “were up 4% in 2024.”

“It represents about 38% of our total net sales, whereas our store sales were flat,” said Dickson. “And in Q4, our online business outpaced our store sales, as well as representing just over 40% of our total sales.”

The Home Depot, Inc. (No. 4)

Q4 2024: The Home Depot, Inc. said net sales grew 14.1% year over year to reach $39.7 billion in its fiscal fourth quarter ended Feb. 2. That’s up 6.6% from $37.71 billion during the same period in 2023. However, sales declined from $43.2 billion in the previous quarter. Full-year 2024 results, which the Hardware & Home Improvement retailer also reported, were up 4.5% year over year to $159.5 billion.

Macy’s, Inc. (No. 17)

Q4 2024: Macy’s, Inc. recorded a net sales decrease of 4.3% year over year to $7.8 billion in its fiscal fourth quarter ended Feb. 1. For the full year, net sales fell 3.5% from the previous year to $22.3 billion.

By nameplate, net sales were up 2.0% at Bloomingdale’s and 2.4% at Blue Mercury in Q4, while Macy’s net sales were down 5.3% from a year prior. In addition, the Macy’s retail media network’s revenue increased 6.7% year over year to $64 million for the quarter and 13.5% for the full year to $176 million.

“As we close out the first year of the Bold New Chapter strategy, investments in the customer experience enabled us to achieve our highest comparable sales of the year, our best performance in 11 quarters,” said Tony Spring, chairman and chief executive officer at Macy’s. “At Macy’s, our First 50 locations delivered four quarters of increased sales, while our luxury nameplates, Bloomingdale’s and Bluemercury, achieved accelerated annual sales growth.”

Target Corporation (No. 5)

Q4 2024: Target Corporation reported a 3.1% decline in net sales year over year $30.9 billion in its fiscal fourth quarter ended Feb. 1. That retailer’s digital comparable sales grew 8.7% in its Q4 as comparable sales overall rose 1.5% from a year prior. For the full year, net sales decreased 0.1%.

“Results were led by strong performance in Beauty, Apparel, Entertainment, Sporting Goods and Toys,” said Brian Cornell, chair and chief executive officer at Target, in an earnings release. “As we look ahead, our continued investments in digital capabilities, stores and supply chain — combined with a focus on newness, value, speed and reliability — will further differentiate our one-of-a-kind physical and digital shopping experience.”

Walmart, Inc. (No. 2)

Q4 2025: Walmart, Inc.’s revenue grew 4.1% year over year to $180.6 billion in its fiscal Q4 ended Jan. 31. That’s a 4.1% increase over the same period in its fiscal 2024. During the period, online sales accounted for 18% of total sales for the Mass Merchant.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

Signet Jewelers: March 19
Academy Sports + Outdoors: March 20
Shoe Carnival: March 20
FedEx: March 20
Nike: March 20

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Ecommerce earnings recap: What you missed from Kohl's, Dick's Sporting Goods and more

Kohl's CEO named omnichannel issues as an area where the retailer needs to improve as it shared quarterly results.