Amazon Prime Day : Amazon Prime Day is an annual mid-summer sales promotion hosted by Amazon.com. The sale launched in 2015 and is one of Amazon's biggest sales days of the year.

Industry Resources

Key Findings from the 2019 Amazon Report

Jan 25, 2020, 1:39 am ET

The Latest in Amazon Prime Day

How marketplace sellers handle pricing on Prime Day

April Berthene | Jul 31, 2019 | Digital Commerce 360 | Retail

Consumers complain of Prime Day endorsements

Bloomberg News | Jul 24, 2019 | Digital Commerce 360 | Retail

Shopper Speaks: 7 Prime Day reflections

Lauren Freedman | Jul 24, 2019 | Digital Commerce 360 | Retail

A longer Prime Day drives more transactions

April Berthene | Jul 23, 2019 | Digital Commerce 360 | Retail

Prime Day drives retailers to significantly boost their Amazon advertising spending

Zak Stambor | Jul 18, 2019 | Digital Commerce 360 | Retail

Prime Day once again ranks as Amazon’s largest-ever shopping event

James Melton | Jul 17, 2019 | Digital Commerce 360 | Retail

Large retailers' online sales soar 64% on Prime Day

Stephanie Crets | Jul 16, 2019 | Digital Commerce 360 | Retail

On Prime Day, Amazon faced website glitches, but no major crash

James Melton | Jul 16, 2019 | Digital Commerce 360 | Retail

Amazon Prime Day sales off to a healthy start for marketplace merchants

April Berthene | Jul 15, 2019 | Digital Commerce 360 | Retail