Online sellers face both a challenge and an opportunity to manage the flood of data from ecommerce—and figure out how to put it to use in building customer loyalty and growth in sales. The top executives in charge of managing information and marketing must work together to make that happen, writes Grace Liu of Seagate Technology.
The pandemic has been a stress test for retailers around the world, revealing how strong their brick-and-mortar networks and ecommerce operations are. A return to lockdowns in Europe shows how brief and volatile the recovery has been.
Plus, Ralph Lauren plans to revamp its structure as it looks to avoid the fate of several retail rivals who’ve been unable to weather the unprecedented season for apparel. And, ecommerce helps offset a 13% decrease in direct-to-consumer sales at Under Armour.