Over the course of the year, Digital Commerce 360 publishes hundreds of charts in our paid research reports and for our premium members. These are the most-read charts from the past year, which include data on marketplaces, European ecommerce, midsized online retailers and more.

Online Marketplaces

One of the most-viewed data from Digital Commerce 360 is this infographic analyzing online marketplaces’ growth. The charts show that $1.97 trillion was spent on the top 100 online marketplaces in 2019, up 18% from 2018. In its preliminary 2020 estimates, Digital Commerce 360 projects marketplace gross merchandise sales will grow 40% year over year, thanks to a surge in online shopping as a result of the coronavirus pandemic.

Ecommerce vs. retail over the last decade

In 2007, ecommerce accounted for 5.1% of total retail purchases in the U.S. In 2019, as this infographic shows, ecommerce penetration neared 16.0%. Early Digital Commerce 360 estimates show online sales were a staggering 21.0% of total retail sales in 2020.

Amazon Prime Day 2020

Amazon sold $10.4 billion worth of goods on Prime Day, up 45.2% from $7.16 billion in 2019. Our data shows consumers purchased more holiday gifts this year than during past Prime Day events because of its proximity to the holiday season. Our analysis also reveals that a higher percentage of shoppers browsed retail sites other than Amazon.com during the 2020 Prime Day event compared with 2019. Here’s Digital Commerce 360’s full data analysis of this year’s Prime Day.


European ecommerce

The Europe 500, a ranking of the largest online retailers in the region based on 2019 web sales, collectively sold $218.69 billion online last year, up 16.9% from $187.12 billion in 2018. Median web growth of the Europe 500 was 15.0%. These five charts show the top five European online retailers, fastest-growing retailers, fast-growing categories and cross-border data.

Small and medium-sized online retailers

The 2020 Digital Commerce 360 Next 1000 is a ranking of the 1,001–2,000 midsized online retailers selling in North America. Just shy of the Top 1000, these ecommerce merchants have annual online sales between $1 million and $29 million. Collectively, the Next 1000 sold $11.00 billion online in 2019, up 15.5% from $9.52 billion in 2018. The series of charts in this article shares data on the Next 1000 cohort.


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