The 2020 Digital Commerce 360 Next 1000 is a ranking of the 1,001 – 2,000 midsized online retailers selling in North America. Just shy of the Top 1000, these ecommerce merchants have annual online sales between $1 million and $29 million. Here’s some data on the 2020 Next 1000 cohort.

1. The Next 1000 retailers grew ecommerce sales 15.5% in 2019.

The 1,000 ecommerce merchants, ranked 1,001 – 2,000 in the Digital Commerce 360 Next 1000 collectively sold $11.00 billion online last year, up 15.5% from $9.52 billion in 2018. Median web growth of the Next 1000 is 16.6%.

Comparatively, the 2020 Top 1000 retailers grew 16.2% year over year to more than $600 billion in 2019. But factoring out the No. 1 ecommerce retailer in North America, Amazon.com Inc., online sales of the remaining 999 Top 1000 retailers grew just 13.1%.

2. Health and Beauty retailers grew 22%, faster than any other category.


The 61 health and beauty retailers ranked in the Next 1000 grew 22.3% to  $727.2 million in 2019. This is the fastest-growing category among the 14 merchandise categories Digital Commerce 360 tracks.

3. There are 96 DNVBs in the Next 1000.

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Digitally native vertical brands, or DNVBs, are born-on-the-web retailers that design their own products and sell them directly to consumers online. The 96 DNVBs in the Next 1000 grew 23.1% to $995.2 million in 2019. The highest-ranked DNVB of the group is consumer electronics brand Moment (No. 1,002). Three DNVBs are among the 10 fastest-growing retailers in the Next 1000: furniture e-retailer Coddle (No. 1,841), denim brand Revtown (No. 1,488) and men’s shoes merchant Taft (No. 1,112).

4. Furniture e-retailer Coddle is growing the fastest.

Launched just 2 years ago in 2018, Coddle is the fastest-growing retailer among the Next 1000. The DNVB grew 1,373% to nearly $4 million in its second year of business, Digital Commerce 360 estimates.

5. 37% of Next 1000 retailers sell their products on Amazon.

This data is mined from the just-released 2020 Digital Commerce 360 Next 1000 database, which ranks the largest North American retailers ranked 1,001 – 2,000. Purchase the database here

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