The 500 largest online retailers in Europe grew 2.8% online in 2022.
The Europe 500, a ranking of the largest online retailers in the region based on 2022 web sales, collectively sold $350.5 billion online last year, up 2.8% from $340.9 billion in 2021.
Comparatively, the Top 500 online retailers in North America collectively grew 5.1% to $981.8 billion in 2022.
The No. 1 European online retailer is Wildberries
Russia-based Wildberries, founded in 2004 by Tatyana Bakalchuk, is the largest European online retailer. Wildberries sells 37,000 brands of clothing, shoes, cosmetics, household products, children goods, electronics, books, jewelry, food and much more. Since 2022, Wildberries has dropped from serving 15 countries to six: Russia, Belarus, Kazakhstan, Armenia, Uzbekistan, Kyrgyzstan. However, sanctions due to the war in Ukraine have led many Russian shoppers to turn to domestic retailers like Wildberries, boosting its ecommerce sales despite serving a shrinking number of regions.
Top 5 Europe ecommerce retailers
- Ahold Delhaize
- Otto Group
Turkey’s Mavi is Europe’s fastest ecommerce grower
Apparel retailer Mavi, which specializes in luxury denim, ranked No. 409, growing 96.5% to a Digital Commerce 360-estimated $62.7 million in 2022. Online shopping, which saw a significant surge during the pandemic, slowed in 2022 but continued its upward trend. Mavi’s own mavi.com ecommerce site, which operates in Turkey, the U.S., Canada, Germany and Russia, as well as sales through marketplaces, accounted for 11% of total sales.
Mass merchants are the fastest-growing online retailers in Europe
The 57 mass merchant e-retailers ranked in the Europe 500 grew 17.1% to $68.9 billion in 2022. This is the fastest-growing category among the 14 merchandise categories Digital Commerce 360 tracks. Health and beauty e-retailers are second, with the 30 merchants in this category growing online sales 10.3% year over year to $28.9 billion in 2022.
Europe 500 ecommerce retailers’ sales reach $350 billion in 2022
193 of the Europe 500 sold their merchandise to U.S. consumers, according to Digital Commerce 360 data. In 2022, these sales to U.S. consumers hit $146.2 billion, up 4.0% from the previous year. The top two merchants which had the largest share of the online revenue from the U.S. are food and beverage e-retailers Naked Wines and Godiva Chocolate.
This data is mined from the recently released 2022 Digital Commerce 360 Europe database, which ranks the largest European retailers by ecommerce sales. Purchase access to the database here.