The top online marketplaces in the world sold $3.23 trillion in goods in 2021. Sales through platforms like those operated by Alibaba, Amazon, eBay and others accounted for two-thirds of global ecommerce sales last year, according to Digital Commerce 360's analysis.

The top online marketplaces in the world sold $3.23 trillion in goods in 2021. Sales through platforms like those operated by Alibaba, Amazon, eBay and others accounted for two-thirds of global ecommerce sales last year, according to Digital Commerce 360’s analysis.

Although the top three marketplaces—Taobao, Tmall and Amazon—account for more than 60% of the $3.23 trillion in gross merchandise value of the Top 100, other online malls continue to rise to prominence, gaining share by growing rapidly. This includes mass merchant Ozon in Russia and vintage home furnishings platform Chairish in the U.S.

Here are the key findings of a new in-depth analysis of the 2022 Online Marketplaces Database ranking.

Online marketplace trends

The 2022 Online Marketplaces Database provides more than 50 key financial, performance and corporate metrics on the world’s largest 100 marketplaces, including:

  • Gross merchandise value (GMV) and growth of all products sold by marketplace platform, including inventory the marketplace operator owned and goods third-party sellers sold
  • GMV and growth of goods third-party sellers sold on a marketplace platform
  • Key marketplace operating metrics, including average ticket, conversion rate, number of sellers, number of SKUs and the fees/commissions the marketplace charges its sellers
  • Share of sales from mobile devices
  • Share of sales from U.S. customers
  • Company information, including country of operation, marketplace business model type and the primary merchandise category
  • Primary website features and payment options

The fifth edition of the Online Marketplaces Database is available in two membership tiers: Basic Plus—priced at $995 per year—and an expanded Pro version for clients wanting more financial metrics, multiple user licenses and data download capabilities.

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