Topic / Online Marketplaces

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Shopper profiles of large US marketplaces

While Amazon and eBay account for the lion's share of the U.S. market, there are several U.S.-based marketplaces attracting shoppers and sellers. For retailers and brands choosing which marketplaces to sell on, looking at each platform's shopper demographics may help. Here's an age and gender breakdown for the largest marketplaces in the U.S.
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