What percentage of U.S. retail sales are ecommerce? More than 10 years ago, ecommerce accounted for 5.1% of total retail purchases. Online sales now account for 21%, a striking jump from 16% in 2019. Here's a chart of ecommerce sales vs. total retail sales from 2007-2020.

Consumers spent $861.02 billion online in the U.S. in 2020, up an incredible 44.0% jump compared with 2019. That’s the highest annual U.S. ecommerce growth in at least two decades. Total retail sales, including merchandise purchased in stores and through catalog/call centers, increased 6.9% last year to $4.04 trillion, early analysis from Digital Commerce 360 shows. This is the highest growth in total retail sales since 2005. This means ecommerce now accounts for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018.

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