What percentage of retail sales are ecommerce? More than 10 years ago, ecommerce was at 5.1% of total retail purchases. Ecommerce now accounts for 16%. Here's a chart of ecommerce sales vs. total retail sales from 2007-2019.

Consumers spent $601.75 billion online in the U.S. in 2019, a 14.9% jump compared with 2018. Retail sales in physical stores and through catalog/call center merchants increased 3.8% last year. This means ecommerce now accounts for 16.0% of total retail sales after factoring out the sale of items not normally purchased online, such as fuel, automobiles and sales in restaurants, according to a Digital Commerce 360 analysis of the Commerce Department’s year-end data. Ecommerce penetration jumped from 14.4% in 2018 and 13.2% in 2017. Since 2007, the web has tripled its share of retail sales. Ecommerce represented 5.6% of total retail purchases in 2007.