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Instacart launched partnerships with other retailers and delivery companies recently, including Kohl's, Hy-Vee, and Uber Eats.

Kohl’s Corp. is now on Instacart, the retailer announced. As a result, Kohl’s merchandise will be available in as little as an hour through same-day delivery on Instacart. The service is now accessible at all of Kohl’s 1,172 U.S. stores, it said.

Instacart purchases at Kohl’s will be priced the same as in stores. In addition, customers will still be able to accumulate Kohl’s Rewards, it said.

“With Kohl’s as one of the first department stores on our platform, we’re proud to continue expanding our selection beyond grocery, making everyday shopping for our customers easier for their busy lives,” said Blake Wallace, senior director of retail partnerships at Instacart. “We’re committed to offering customers a broad selection of items and ways to get exactly what they need from the retailers they know and love.” 

Kohl’s is No. 23 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers. Digital Commerce 360 categorizes Kohl’s as an Apparel & Accessories retailer. It also sells home decor, skin care, and pet items, all of which will be available via Instacart, it said.

Kohl’s financial results

Kohl’s Corp. reported net sales declined in both its fourth quarter and fiscal 2023 ended Feb. 3, 2024. Q4 net sales declined 1.1% to $5.7 billion, despite an extra week of trading this year compared to Q4 2022. Comparable sales fell 4.3%. Those declines were on top of a 7.2% drop in net sales in Q4 2022.


However, Kohl’s Q4 net income grew to $186 million, compared to a net loss of $273 million in the year-ago period.

Results for the 2023 fiscal year followed the same pattern as Q4 results. Net sales declined 3.4% to $16.6 billion, and comparable sales declined 4.7%. Net income was again the bright spot, growing to $317 million from a net loss of $19 million in fiscal 2022. 

Kohl’s online sales declined 10% in the quarter, CEO Tom Kingsbury said in an earnings call. However, they improved as the quarter progressed, he added. December and January sales were only down “mid-single digits,” year over year, Kohl’s said. They accounted for 35% of Q4 sales at Kohl’s, down from 37% in the previous year.

Instacart builds partnerships with retailers

Instacart’s new deal with Kohl’s is the latest in a series of agreements with retailers. 


It announced in March that it would introduce same-day delivery for Hy-Vee.  The grocery chain uses Instacart’s fulfillment-as-a-service (FaaS) capability across its ecommerce channels, including Hy-Vee.com, WholeLotta.com, HyveeDeals.com, ShopPetShip.com and the Hy-Vee app. The relationship with Instacart allows Hy-Vee to expand its delivery capacity to meet growing demand, it said.

Hy-Vee ranks No. 182 in the Top 1000.

Instacart also expanded its relationship with Associated Wholesale Grocers, Inc. (AWG) to offer same-day delivery and smart shopping carts at more locations.

AWG is a cooperative food wholesaler with 1,100 member companies and more than 3,500 locations. The new agreement between the businesses will bring Instacart’s ecommerce technology to all AWG locations across 32 states, from the 800 that previously had access.


Most recently, Instacart announced it would also partner with Uber to deliver Uber Eats orders to Instacart customers.

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