EnvisionB2B 2024 | September 12 | Chicago | The Digital Race to B2B Excellence

EnvisionB2B 2024: The Digital Race to B2B Excellence

EnvisionB2B is back! This year, we’ve returned with a new one-day format that addresses the most critical issues faced in the rapidly evolving B2B ecommerce industry. The EnvisionB2B Forum on September 12th at Convene in Chicago will bring together industry-leading experts and technology providers to help you tackle your most challenging needs in the digital technology market. Join us for a day of informative discussions and problem-solving!

Brought to you by Digital Commerce 360, the global leader in ecommerce research and media, EnvisionB2B is a highly valuable event for manufacturers, distributors, wholesalers, and retailers who need solutions to digital challenges, hands-on advice and practical strategies to drive ecommerce sales and growth.

The $2.3 trillion B2B digital commerce market is changing fast. Today’s business buyers demand a personalized commerce experience that is available anytime, anywhere, and through any channel. To keep up, B2B sellers need new strategies and technology that can create a superior user experience. The key is to engage digital-first and traditional customers in new and better ways. Winning B2B organizations use emerging digital technology and strategies like AI, dynamic pricing, personalization, and sustainability to generate recurring ecommerce sales and sustain customer loyalty.

This one-day EnvisionB2B event is a must-attend forum designed for B2B professionals by B2B experts. It will focus on helping B2B companies design personalized ecommerce strategies that work for their business.

Early-Bird Rates End Aug 16

EnvisionB2B Agenda-At-A-Glance

Keynote Speakers

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9:30 AM | How PPG Paints the Big Picture for Digital Commerce Transformation

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10:00 AM | Create the Digital Experience Your Users Demand

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1:15 PM | A Better Way To (E)Commerce Excellence

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1:45 PM | Change Agents for Enterprise Digital Commerce

Conference Speakers

Gene Carbonara

SVP, Ecommerce and Digital

US Foods

11:15 AM | Winning Strategies for Deploying Digital Commerce

Janet Englehart

E-Commerce Director, Ducted Systems

Johnson Controls

Paul Hancox

SVP Ecommerce

Parts Town

11:15 AM | Winning Strategies for Deploying Digital Commerce

Kevin Reese

CVP, WW Commerce

Blue Yonder

11:15 AM | Winning Strategies for Deploying Digital Commerce

Price Shoemaker

VP of Digital

M&D Distributors

3:00 PM | Do This and Not That – Avoid Big Mistakes in Digital Commerce Makeovers

Stu Tisdale

SVP, Chief Experience OFficer


3:00 PM | Do This and Not That – Avoid Big Mistakes in Digital Commerce Makeovers

2024 EnvisionB2B Agenda Download

EnvisionB2B Agenda Download

Fill out the form below to download the current Agenda and start planning your EnvisionB2B experience!

Registration Options | Early-Bird Rates Expire Aug 16

Attendee Pass

Open to Manufacturers, Distributors, Wholesalers, Resellers and/or Retailers. Event pass includes access to all sessions, meals, and networking cocktail reception.

Early-Bird Rates Expire on Aug 16, 2024

Provider Pass (1 per company)

Open to Technology Providers, Consultants, System Integrators, Financial Firms, and Agencies. This pass includes access to all sessions, meals, and the networking cocktail reception.

Title Sponsor

Signature Sponsors

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Who Attends

EnvisionB2B is highly valuable for manufacturers, distributors, wholesalers, and retailers. Attendees will have the unique opportunity to:

  • Learn how top trends are impacting your digital business and the future of digital commerce
  • Learn how PPG’s investments in technology led to big leaps in digital efficiency and operations
  • Gain expert advice to find the right mix of technology, marketing, and digital strategies to keep your customers happy
  • Learn how to connect with your customers across many channels and deliver an exceptional omnichannel experience
  • Get expert advice on how to get the most from today’s digital technology market and give your buyers what they want

EnvisionB2B Demographics

In the last two years, 78% of the companies that attended EnvisionB2B had annual revenue of $51 million or more, with 56% of them greater than $1 billion.

(Click right or left arrow to see other demographic breakdowns of attending companies)

Past EnvisionB2B Attending Companies

Advance Auto Parts
American Orthodontics
Ann Clark
ARG Industrial
Armstrong World Industries
Ashler Capital
B2B eCommerce Association
Bendix CVS
Bernhart Associates Executive Search
BlueSky Commerce
Brilliance Business Solutions
CE Carrier Enterprise
Consolidated Electrical Distributors
CRC Industries
Credit Key
Dawn Foods
Deloitte Digital
Dental City
Design Air
Domani Strategies
Dorel Home
Dunn Solutions Group
Egility Group
Elastic Path
Emerson Professional Tools
Essity North America
Essity Professional Hygiene
Ewing Irrigation
Fairmount Tire & Rubber
Fastenal Company
FedEx Dataworks
Forrester Research
Fuchs Lubricants Co.
Genuine Cable Group
General Insulation Company
Genuine Parts Company
Global Industrial
HCL Software
Hoffmann Group USA
Human Element
Hyster-Yale Group
IBT Industrial Solutions
Iksula Services
J.J. Keller & Associates
Jet Support Services
Johnstone Supply
Justrite Safety Group
Kimball Midwest
Konica Minolta
L.E.K. Consulting
Lawson Products
LG Electronics
Lindenmeyr Munroe
Mars Inc
McFadyen Digital
Medline Industries
Midland Industries
Midwest Veterinary Supply
Modern Distribution Management
Momentive Performance Materials
Motion Industries
Motion Plus
Motis Brands
MSC Direct
MSC Industrial Supply
Muncie Power Products
New Pig Corporation
Office of Experience
Oliver Healthcare Packaging
Our Forest
Performance Foodservice
Polaris Industries
Prima Board Games
Progreso X
RC Willey Home Furnishings
RDO Equipment
RMW Commerce Consulting
Rocket Industrial
Royal Productions
School Specialty
Spangler Candy
Structural Graphics
Sunbelt Rentals
The Kendall Group
The Macomb Group
The Plunkett Group
Toyota Material Handling
United Supply Co
Univar Solutions
US Foods
Vass America
Villvay Systems
Vollrath Foodservice
What Chefs Want
Worldpay from FIS
Znode (Amla Commerce)
Zurn Elkay

About Our Keynote Speakers

Brad Budde

Chief Digital Officer


Brad Budde has served as PPG’s vice president and chief digital officer since September 2022, where he leads the company’s digital strategy and execution to accelerate customer digital engagement. Before that, he was at Emerson Automation Solutions for 17 years, where his most recent role was vice president of digital. At Emerson, he led the company’s digital product development roadmaps, digital engineering tools, ecommerce, sales enablement, and digital analytics. Budde attained his MBA from the University of St. Thomas’ Opus College of Business. Prior to that, he acquired his B.S. in mechanical engineering from North Dakota State University.

Emily Xu

SVP, eCommerce

Republic National Distributing Company

Emily Xu is the senior vice president of ecommerce for Republic National Distributing Company, the second-largest alcohol distributor in the U.S. Under Xu’s leadership, the eRNDC platform earned $800 million in 2023 — more revenue than the previous two years combined. She has led ecommerce, marketing, and digital strategies at major corporations in the past, including Crate & Barrel and Mitchell Gold + Bob Williams furniture brand. Xu earned her MBA from The University of Chicago’s Booth School of Business in addition to a master’s of science in computer science from the University of Illinois Chicago.

David Boone

Interim CEO

Essendant Inc.

David Boone is interim CEO of Essendant Inc., a multibillion-dollar national distribution and commerce company with over 20 years of ecommerce and marketplace experience. As interim CEO, he oversees a company with over 7 million square feet across 20 U.S. distribution centers, fulfilling and delivering daily to 98% of the U.S. population. Before that, he was the CEO of Staples Canada, where he led over 12,000 associates and $3 billion in annual revenue. Boone has a bachelor’s degree in commerce from McMaster University and an EMBA from The Kellogg School of Management at Northwestern University.

Victoria Gutierrez

SVP, Chief Merchandising Officer

Sysco Corp.

Victoria Gutierrez has served as Sysco Corp.’s senior vice president and chief merchandising officer since August 2022. She was previously vice president of category management after joining Sysco in July 2021. Prior to joining Sysco, Gutierrez was a partner with the Boston Consulting Group (“BCG”) from September 2014 to June 2021, serving as a lead member of BCG’s Retail, Large Scale Change and Operations practices, as well as a firm expert in transformation management, merchandising analytics and private brands. Gutierrez holds an MBA from Massachusetts Institute of Technology’s Sloan School of Management and a B.S. with Honors from Northwestern University.

Event Venue

Location Details

Convene is conveniently located at 311 West Monroe, between South Franklin and South Wacker Streets in The Loop, making it easily accessible for all attendees.

Nearby Parking

  • One Parking: 227 W Monroe Street
  • Public Parking:  111 S Wacker Drive
  • 183 Monroe Garage: 183 W Monroe Street

Nearby Subway Lines

  • Washington/Wells Station
  • Quincy Station

Nearby Bus Stations

  • Wells & Monroe: 37
  • Wacker & Adams: 313
  • Madison & Franklin: 20, 56, 60, 124, 157

Hotel Partners

Convene has partnered with a few hotels in the area. If your visit to Chicago for EnvisionB2B requires an overnight stay, be sure to use the link below and mention you are attending an event at Convene.

All are within 0.1 to 0.5 miles walking distance to Convene’s location at 311 Monroe:

About Our Sponsors

Title Sponsor
BigCommerce – Enterprise Ecommerce Simplified.
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, Ted Baker, and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
Signature Sponsor
Blue Yonder is the world leader in digital supply chain transformation. Global manufacturers, logistics providers, and retailers leverage Blue Yonder to optimize their supply chains from planning through fulfillment, delivery, distributed order management and returns. Blue Yonder’s AI-embedded, interoperable supply chain solutions are connected via a unified platform and data cloud, enabling businesses to collaborate in real time across functions, driving more agile decision-making, improved customer satisfaction, profitable growth, and more resilient, sustainable supply chains. Visit Blue Yonder
Signature Sponsor
Coveo powers the digital experiences of the world’s most innovative brands serving millions of people and billions of interactions across every digital experience. After a decade of enriching our market-leading platform with forward-thinking global enterprises, we know what it takes to gain a trusted AI-experience advantage. Coveo strongly believes that the future is business-to-person, that experience is today’s competitive front line, a make or break for every business. For enterprises to achieve this AI-experience advantage at scale, it is imperative to have an Enterprise Spinal and composable ability to deliver AI semantic search and generative experiences at each customer and employee interaction. Coveo’s single SaaS AI platform and robust suite of AI & GenAI models are designed to transform the total experience from CX to EX across websites, ecommerce, service, and workplace. Powering individualized, trusted, and connected experiences across every interaction to delight customers and augment employees, and drive superior business outcomes. Visit Coveo
Signature Sponsor
The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX’s human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. Visit Office of Experience
Signature Sponsor
At Optimizely, we’re on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota, and Vodafone, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Visit Optimizely