To justify to a judge why it suspended web-hosting service for the conservative social media site, Amazon executives cited threats by Parler users to delivery drivers and staff at the ecommerce giant.
As they gear up to face 2021, digital experiences should be top-of-mind for retail executives. Problems like shipping delays and buggy websites can be costly.
Parler went offline late Sunday after Amazon Web Services suspended its account, a potentially crippling blow for the social media site favored by right-wing extremists. Some extremists used the site to advocate violence ahead of last week’s riot at the U.S. Capitol. Parler responded by suing Amazon for ending the web hosting service.
The vegan beauty brand has doubled down on personalization with interactive quizzes, receipt-scanning incentives and improved product recommendations—increasing the data insights at its fingertips and boosting conversion rates by 120%.
However, less than 50% of mobile apps use push notifications. Meanwhile, 52% of retailers say they spend 21% or more of their digital marketing budgets on mobile, according to a Digital Commerce 360 survey.
Optimal website performance requires integration across the front end, back-end and content delivery network. Many tools and metrics exist, but make sure you focus on the metrics that matter for your business.