AI is no longer just influencing discovery. It’s now becoming the primary entry point to your brand.

AEO reflects a fundamental shift in how customers find, evaluate, and engage with products. As buyers increasingly rely on AI assistants, generative search, and recommendation engines for answers, assumptions about journeys, attribution, and conversion are changing.

AI-referred customers behave differently; they arrive with higher intent, clearer expectations, and far less patience for friction, inconsistency, or irrelevant experiences.

This session will explore how enterprise brands are recognizing and responding to this shift. You’ll learn how AEO-driven journeys are changing user experience (UX) and content requirements, where existing CRO and analytics models fall short, and how leading teams are adapting their experience and measurement strategies to stay competitive.

Learning outcomes:

  • How AI-referred customers behave differently and how these patterns are surfacing in enterprise data
  • How leading brands are redesigning UX, content, and journeys to turn AEO-driven discovery into measurable outcomes
  • What CRO and customer experience (CX) leaders need to change today as AI assistants increasingly replace traditional search paths

Compliments of

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SPEAKERS

Bas Bunck

Director Consumer Experience Adidas

Ryan Scott

CRO and Analytics eClerx

Adam Curran

Head of Product Marketing eClerx

Raul Alvarez

Global VP, Digital Radisson Hotel Group

Brian Warmoth

Director of Editorial, Retail Digital Commerce 360

Register Now