Traffic from social media to Next 1000 sites registered a median 7.8% share of traffic in 2021 compared with 8.1% in 2020. Merchants still find advertising on social media a valuable tool.

According to a Digital Commerce 360 survey of 73 retailers in April/May 2022, Facebook (73%). Instagram (63%), YouTube (60%) and TikTok (42%) were noted as part of retailers’ digital marketing strategy.

Mobile sales continue to grow in popularity among Next 1000 merchants. The collective share of Next 1000 traffic from mobile devices reached 68.4% in 2021, compared with 65.5% in 2020.