Topic / Advertising

Advertising : Advertising is a key way online retailers let shoppers know about their business and drive traffic to their e-commerce site. Read about the new ad products Facebook, Google and other platforms are offering, plus how retailers are using the ads, and the results from the ads.

The Latest in Advertising

Retailers are finally wising up to their retargeting problem

Retargeting is an effective online marketing tactic, but attributing all sales to the last touch overstates the value of the tactic. When retailers test how much incremental value they get from retargeting they often cut back and direct marketing dollars to other channels.