Retail chains followed consumer brand manufacturers with 21.9% web sales growth, web-only at 20.9% and direct marketers at 15.6%. Direct marketers refer to mostly merchants with roots in selling through printed catalogs as well as those that sell through TV shopping shows. In last year’s Next 1000 rankings, retail chains topped the list with 24.5% growth, due in part to shoppers taking advantage of omnichannel services like buy online, pick up in store (BOPIS) or curbside pickup.