The Home Depot is out to compete more with online sellers including W.W. Grainger and Amazon Business by targeting the market for industrial maintenance, repair and operations products with an agreement to purchase HD Supply, a national MRO distributor it sold years ago. “The MRO customer is highly valued by The Home Depot,” Home Depot CEO Craig Menear said today.
With a new web-based pricing management system, Terreal has been gaining market share without losing out on profits, the manufacturer says. And with data-gathering solar roofs gaining popularity, it sees new uses ahead for its pricing technology.
The home improvement retailer added augmented reality capabilities to its app and mobile web before the pandemic. The feature helps lift engagement and conversion as consumers spend more time shopping on their phones.
The retailer said that for the first time, its Black Friday prices will be available online and in store throughout the entire holiday season, preventing the need to swarm on the actual day after Thanksgiving.
As part of its growth strategy, the home improvement retailer is also improving its ecommerce platform, including its LowesForPros.com site for professional contractors.
The Cook & Boardman Group has launched an ecommerce site under its flagship brand to provide a single shopping destination for products from its 14 corporate divisions.