Lowe’s online sales grew at close to twice the rate of total sales in its fiscal Q2 2026, with artificial intelligence (AI) helping to increase the retailer’s conversion rate.
In its fiscal Q2, which ended July 31, Lowe’s reported about $25.96 billion in net sales. That was 8.3% more than its nearly $23.96 billion the year before.
On the retailer’s Q2 earnings call, CEO Marvin Ellison said Lowe’s saw strong performance online, from its Pro customers and in its home services. Those performances helped to offset “persistent” macro pressures, softer discretionary spending among DIY customers and “challenging” weather during Memorial Day weekend, he added.
He also said Lowe’s momentum is encouraging the retailer “despite the heightened competitive landscape as competitors use tariff refunds to lower prices later in the quarter.” Lowe’s also absorbed elevated fuel, transportation, energy and other costs in Q2, even when excluding the impact of tariff refunds, according to Ellison.
William Boltz, executive vice president of merchandising, noted that Lowe’s saw positive comparable sales in nine of its 13 merchandise categories during Q2.
In addition, Ellison said Lowe’s has “lots of investments planned for online, and we think this is going to be a continued driver of our business.”
Lowe’s ranks No. 9 in Digital Commerce 360’s Top 1000 Database. The market research tool tracks North America’s largest online retailers by their annual ecommerce sales.
Lowe’s is No. 90 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.
Lowe’s online sales in Q2 2026
In its fiscal Q2 2027, Lowe’s online sales grew 15.7% year over year. That made two straight quarters in which Lowe’s ecommerce sales increased at least 15% year over year.
Ellison attributed that growth to investments in “tailored experiences” on Lowes.com and its mobile app, in addition to “expanded visualization capabilities.” He also said Lowe’s online marketplace has seen continued growth.
“The improved user experience along with the compelling value offered by our loyalty programs are driving increased conversion and enabling to dynamic customer preferences,” Ellison said. “And our online AI agent Mylow continues to add value to digitally engaged customers as they ask the tool for help with home improvement projects, product specifications and solutions to fit their needs.”
Since its debut, Mylow has fielded more than 25 million questions from customers and Lowe’s employees, according to Ellison. He noted that Mylow also supports Lowe’s AI companion application.
The conversion rate for Lowe’s online customers who use Mylow is triple that of customers who do not, Ellison said.
In addition, he said both Pro and DIY customer traffic and conversion increased online in Lowe’s Q2.
“We have really strong adoption of our new fulfillment options,” Ellison said. “So we’re excited that customers really responded to our free delivery and same-day delivery options that we launched early in the year, and that’s something that really drove our online business.”
Where Lowe’s is investing in B2B Pro customers
“Pros continue to respond to our differentiated assortment, strong inventory position, dedicated service levels, fulfillment capabilities and tailored digital experience,” Ellison said.
He also noted that Lowe’s is “pleased with the integration process” with its Foundation Building Materials (FBM) and Artisan Design Group (ADG) acquisitions. It spent just over $10 billion last year on the acquisitions.
Boltz said Lowe’s generated growth in plumbing, millwork, electrical and lumber products. Those results reflected investments Lowe’s has made for Pro customers, he said.
Specifically, Lowe’s saw Pro growth among that segment’s small- and medium-sized customers, according to Joseph McFarland, executive vice president of stores.
“Our digital Pro business tools, along with the MyLowe’s Pro Rewards loyalty offering, continue to strengthen the value we offer to the Pros,” McFarland said. “These expanded tools support Pros by enabling them to plan, quote, manage and grow their business all within the Lowe’s platform.”
Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Click here to read last quarter’s article on Lowe’s earnings and online sales.
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