Industry / Home Improvement

The Latest in Home Improvement

Why are manufacturers kicking and screaming to a digital future?

If a manufacturer’s existing sales channels aren’t producing good results, it’s time to take a better look at an effective ecommerce strategy that meets customers’ needs through the buyer journey, Dusty Dean of BitCadet writes. Above: a carport assembled from a DIY kit sold online by manufacturer VersaTube.

Gearflow emerges as a B2B marketplace for construction equipment

The marketplace hosts more than 70 online storefronts for equipment and parts ranging from backhoes to hydraulics and engine components. Average order value is between $800 and $900, and the number of repeat buyers is surging, CEO Luke Powers says. Above: a John Deere excavator featured on

Home Depot plans to battle harder for the MRO ecommerce market

Following Tuesday’s announcement that Home Depot was spending billions to buy MRO distributor HD Supply, Home Depot CEO Craig Menear tells investment analysts that he sees strong growth ahead in the business of selling maintenance, repair and operations products. Above: Ridgid power tools sold at Home Depot.

A roofing supplies manufacturer takes pricing to new heights

With a new web-based pricing management system, Terreal has been gaining market share without losing out on profits, the manufacturer says. And with data-gathering solar roofs gaining popularity, it sees new uses ahead for its pricing technology.

Watsco grows ecommerce to about one-third of all sales

One of the oldest distributors of HVAC equipment is setting a fast pace for growth in ecommerce transactions, which are up 19% this year and have put Watsco on course to post about $1.5 billion in online sales.

Getting B2B and B2C ecommerce to work in harmony

By revamping its B2B website to enable quick ordering, easier order-tracking, and access to reliable service, Lindemann Chimney Supply was able to sweep up a whole new segment of buyers—retail consumers.