If a manufacturer’s existing sales channels aren’t producing good results, it’s time to take a better look at an effective ecommerce strategy that meets customers’ needs through the buyer journey, Dusty Dean of BitCadet writes. Above: a carport assembled from a DIY kit sold online by manufacturer VersaTube.
The Gearflow.com marketplace hosts more than 70 online storefronts for equipment and parts ranging from backhoes to hydraulics and engine components. Average order value is between $800 and $900, and the number of repeat buyers is surging, CEO Luke Powers says. Above: a John Deere excavator featured on Gearflow.com.
Following Tuesday’s announcement that Home Depot was spending billions to buy MRO distributor HD Supply, Home Depot CEO Craig Menear tells investment analysts that he sees strong growth ahead in the business of selling maintenance, repair and operations products. Above: Ridgid power tools sold at Home Depot.
With a new web-based pricing management system, Terreal has been gaining market share without losing out on profits, the manufacturer says. And with data-gathering solar roofs gaining popularity, it sees new uses ahead for its pricing technology.
One of the oldest distributors of HVAC equipment is setting a fast pace for growth in ecommerce transactions, which are up 19% this year and have put Watsco on course to post about $1.5 billion in online sales.
By revamping its B2B website to enable quick ordering, easier order-tracking, and access to reliable service, Lindemann Chimney Supply was able to sweep up a whole new segment of buyers—retail consumers.