2019 Online Marketplaces Report

In-depth data and analysis on the leading global online marketplaces
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2019 Online Marketplaces Report

This report highlights how the global leaders—and the merchants selling on them—are accelerating growth.

The proliferation of marketplaces in retail is hard to ignore: The top 100 marketplaces sold $1.66 trillion worth of goods in 2018, according to Internet Retailer estimates. Gross merchandise sales on these sites account for 95% of global marketplace sales and 58% of the $2.86 trillion global ecommerce market.

For the first time last year, Internet Retailer researched and analyzed the top 75 pure and hybrid online marketplaces around the world. This year, we expanded the analysis to the top 100 marketplaces—an indication of how important this area of online retailing has become.

The fourth edition of Internet Retailer’s Online Marketplaces Report dives into why the industry is growing and how it has become an integral part of ecommerce. The report mines data from the second-ever Internet Retailer Online Marketplaces Databases and analyzes the top 100 marketplaces in the world.

What’s included:

  • View this reports Table of Contents
  • An overview of the global online marketplaces, with data on how much the market grew in 2018
  • Rankings of the top 100 online marketplaces ranked by third-party GMV
  • Growth rates of the top 10 global marketplaces
  • Data on the top 10 U.S. marketplaces, including 2018 growth
  • Analysis of U.S. marketplaces, including an in-depth look at Amazon
  • An analysis of how marketplaces that sell in a particular category are growing
  • A look into the strategies behind retailers launching marketplaces
  • An exclusive consumer survey
  • An exclusive survey of marketplace sellers
  • Branding strategies for Amazon sellers
  • 30+ charts
In 2018

$1.66 trillion

worth of goods sold on the largest global marketplaces

Marketplaces account for more than

50%

of global online retail sales

Marketplace sales grew

20%

in 2018

What you get

Online Marketplaces Report

  • Online Marketplaces Report
  • Ranking of the Top 100 online marketplaces
  • Feature on State of U.S. Marketplaces
  • Financial data on the Top 100 online marketplaces
  • Online Database Access

    Not Included

  • 2019 Edition $299 (PDF)

    Buy Now

Database Basic PLUS

Rankings, sales ranges, 40 business metrics, and basic company profiles

  • Online Marketplaces Report
  • Ranking of the Top 100 online marketplaces
  • Feature on State of U.S. Marketplaces
  • Financial data on the Top 100 online marketplaces
  • Gross Merchandise Sales

    Sales Ranges

  • Online Database Access
  • $695/year

    Learn More

Database PRO

Downloadable data on rankings, exact sales, 46 business metrics, and full company profiles

  • Online Marketplaces Report
  • Ranking of the Top 100 online marketplaces
  • Feature on State of U.S. Marketplaces
  • Financial data on the Top 100 online marketplaces
  • Gross Merchandise Sales

    Exact Sales

  • Online Database Access
  • Inquire Pricing

    Contact Now

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Database Memberships: Our proprietary data establishes the benchmark for digital commerce. We’ve tracked thousands of retailers across thousands of metrics for over 10 years to assemble databases that set the standard for the industry. Our new database memberships let you access the level of information you need.

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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.