Ecommerce earnings recap: What you missed from Deckers Brands, Carter's and more

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 1000 Database. In footwear, Deckers Brands net sales grew 20.1% in its most recent quarter. Meanwhile, Carter’s reported continuing challenges, even as omnichannel orders increased their share of its total digital orders. Read more ecommerce earnings coverage here.

Parentheses indicate the merchant’s ranking in the Top 1000, unless otherwise stated. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Deckers Brands net sales increased 20.1% year over year to $1.3 billion.
Carter’s net sales were down 4.2% year over year, as 38% of digital orders were being supported by its physical stores.

Carter’s, Inc. (No. 81)

Q3 2024: Carter’s, Inc. reported that net sales fell 4.2% year over year to $758.5 million in its fiscal third quarter ended Sept. 30. The company, whose brands include OshKosh B’gosh, Skip Hop and Little Planet, reaffirmed its end-of-year outlook but cited inflation and higher interest rates as putting pressure on its customers’ budgets.

In its earnings call for the quarter, Sean McHugh, treasurer at Carter’s, said that Carter’s was seeing 38% of its digital orders being supported by its physical stores, more than the 35% it recorded last year. In addition, he cited “a 12% lift in omni-channel sales in the third quarter.”

“When we open stores, we see a lift in ecommerce sales and when we close stores, we see ecommerce sales in the related market decrease,” McHugh noted. “Increasingly, consumers enjoy the convenience of shopping online and picking up their purchase the same day in our stores.”

Deckers Brands (No. 51)

Q2 2025: Deckers Brands said net sales were up 20.1% year over year to $1.3 billion during its fiscal second quarter ended Sept. 30. The footwear retailer saw direct-to-consumer (DTC) net sales increase 19.9% to $397.7 million, while DTC comparable net sales rose 17.0% during the same period. Meanwhile, wholesale net sales rose 20.2% year over year to $913.7 million.

“Hoka and Ugg produced outstanding second quarter results driven by strong consumer demand for our innovative and unique products,” said Stefano Caroti, president and chief executive officer at Deckers Brands, in a press release. “As I step into the CEO role, I’m committed to building on our proven foundation to support growth, guided by our consumer-first mindset, brand-led philosophy, innovation-forward products, and globally driven focus.”

Keurig Dr Pepper Inc. (No. 102)

Q2 2024: Keurig Dr Pepper Inc. saw net sales grow 3.5% year over year to $3.9 billion in its fiscal second quarter ended Sept. 30. The company’s net sales in its coffee category decreased 2.1% to $1.0 billion, though shipments of its K-Cup Pods were up 0.2%.

“Our consumer-centric innovation model is resonating in market, our portfolio expansion to higher growth categories is ongoing, and we are actively enhancing an already robust route-to-market — all underpinned by an unrelenting focus on cost efficiency and capital discipline,” said Tim Cofer, CEO at Keurig Dr Pepper, in its earnings announcement. “Now halfway through 2024, we are on track to achieve our unchanged full year outlook, while also seeding initiatives to fuel consistent growth over multiple years.”

Newell Brands (No. 273)

Q3 2024: Newell Brands reported a 4.9% decline in net sales year over year to $1.9 billion during its fiscal third quarter ended Sept. 30. Sales did increase 3.3% year over year in the company’s Learning & Development segment. However, other segments were down as it continues to implement a turnaround strategy.

“This is the fifth full quarter since we deployed our new corporate strategy, and based on our reported results, it is clear that [the company’s] business transformation is well underway,” said Chris Peterson, president and CEO of Newell Brands, in its earnings announcement. “During the third quarter, year-over-year sales performance improved sequentially, we drove continued gross and operating margin improvement, while purposefully increasing our level of A&P investment, and we meaningfully de-levered the balance sheet through both debt reduction and EBITDA growth.”

The company, which owns Sharpie and Mr. Coffee, increased its outlook for operating cash flow in its full 2024 fiscal year to a range of $500 million to $600 million, up from a previously stated range of $450 million to $550 million. Mark Erceg, chief financial officer at Newell Brands, credited the improved outlook to results seen during the quarter.

“Given strong third quarter results, we are increasing our 2024 normalized operating margin, normalized earnings per share and operating cash flow outlook for the second time this year,” said Erceg stated.

Skechers U.S.A., Inc. (No. 273)

Q3 2024: Skechers U.S.A., Inc. reported a 15.9% year-over-year rise in net sales to $2.4 billion in its fiscal third quarter that ended Sept. 30.

“Strong consumer demand for Skechers across all distribution channels resulted in a new quarterly sales record of $2.35 billion,” said David Weinberg, CEO of Skechers, in a released statement. “Despite challenging market conditions in certain countries, we achieved 21% Wholesale growth, 10% Direct-to-Consumer growth, as well as 16% internationally and 15% domestically.”

During the shoe brand’s earnings call, Weinberg credited online sales with the company’s domestic success.

“Domestic direct-to-consumer sales improved 3.7% on top of last year’s 14% increase primarily due to strong ecommerce growth as more consumers gravitated to shopping online,” he noted.

Tractor Supply Company (No. 93)

Q3 2024: Tractor Supply Company recorded a 1.6% net sales increase year over year to $3.5 billion in its fiscal third quarter ended Sept. 38. The company also announced a deal to acquire Allivet, a seller of prescription and over-the-counter pet medications.

Read more on Tractor Supply’s earnings here.

Other recent ecommerce earnings results

Alibaba Group Holding Limited

Q1 2025: Alibaba reported a 4% revenue increase year over year to $33.5 billion in its fiscal first quarter ended June 30, 2024. During the same period, net income dropped 27% to $3.31 billion.

Alibaba owns the world’s two largest online marketplaces by gross merchandise value (GMV), Taobao and Tmall. Taobao ranks No. 1 in the Global Online Marketplaces Database, Digital Commerce 360’s ranking of the largest such marketplaces by third-party GMV. Tmall ranks No. 2. Both operate in China.

Amazon.com Inc. (No. 1)

Q2 2024 earnings: Amazon net sales increased 10% year over year to $148.0 billion during its second fiscal quarter, which ended June 30.

It ranks No. 1 in the Top 1000, Digital Commerce 360’s ranking of the largest North American online retailers. Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database, which ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).

Read more on Amazon’s earnings results here.

The Home Depot Inc. (No. 4)

Q2 2024: Home Depot said its total sales grew 0.6% year over year to $43.2 billion in its second quarter of 2024 ended June 28. Meanwhile, online sales were up 4% compared with the same quarter a year ago.

The Procter & Gamble Company (No. 511)

Q1 2025: The Procter & Gamble Company said net sales declined 1.0% year over year to $21.7 billion in its fiscal first quarter ended Sept. 30. The consumer packaged goods company cited continuing problems in China. There, Andre Schulten, chief financial officer at Procter & Gamble stated that “organic sales declined 15%.” Schulten blamed “market conditions weakened further during the quarter,” along with digital platform challenges. He said “it will likely be a few more quarters until we return to growth in China.”

In Procter & Gamble’s earnings call, Schulten described digital challenges resulting from Chinese consumers’ shift onto Douyin. Douyin is a short-form social video app that shares a common owner (ByteDance) with TikTok.

“Again, online is a significant part of the business and even within the online spectrum, a shift into Douyin is a significant part of what needs to be taken into account where the communication model, the way to build brand equity and the way to communicate value is different than in any other digital channel,” Schulten noted. “A shift in the brick-and-mortar business towards club, towards grocers and supers is another area that needs to be taken into account. So we are, as I mentioned earlier, we are rebuilding our distributor partnerships to ensure that we can reach consumers in the right places with the right prices, with the right on-shelf availability across all propositions.”

Salvatore Ferragamo S.p.A. (No. 323 in Europe database)

Q3 2024: Salvatore Ferragamo reported that revenue fell 7.2% at constant exchange rates year over year to $239.06 million (€221 million) in its fiscal third quarter ended Sept. 30. Ferragamo’s direct-to-consumer (DTC) net sales also fell 5.7% during the same period. That was a lighter drop than the 12.8% decline in net sales for its wholesale business. Net sales struggled the most in the Asia Pacific region. There, they fell 20.5% year over year for the footwear and fashion brand.

“The results of the third Quarter have been impacted by the challenging macroeconomic and consumer environment and we expect this trend to continue in the last part of the year,” said Marco Gobbetti, chief executive officer and general manager at Ferragamo, in the company’s earnings release. “Decreasing consumer confidence is most notable in Asia Pacific, being the main phenomenon impacting our sales performance.”

Target Corp. (No. 5)

Q2 2024: Target reported that total sales increased 2.6% year over year to reach $25 billion in its second fiscal quarter of 2024 ended Aug. 3. Digital sales alone grew 8.7% during the same period.

Walmart Inc. (No. 2)

Q2 2025: Walmart recorded a 4.8% increase in consolidated revenue year over year. It brought in $169.34 billion for its fiscal second quarter of 2025 ended July 31.

Winmark Corporation (No. 1567)

Q3 2024: Winmark Corporation net income fell 0.3% year over year to $11.1 million in its fiscal third quarter ended Sept. 28, the company reported. The company is responsible for resale-focused franchises such as Plato’s Closet, Play It Again Sports and Music Go Round.

Winmark said that its latest results were impacted by a 2021 decision pausing new leases and allowing existing leases to expire. As of the end of Winmark’s third quarter, it counted 1,343 franchises in operation. It also had 82 franchises awarded but not yet open.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

Crocs, Inc.: Oct. 29
Peloton Interactive, Inc.: Oct. 30
Amazon.com Inc.: Oct. 31
Apple, Inc.: Oct. 31
Goodfood Market Corp.: Nov. 12

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Ecommerce earnings recap: What you missed from Deckers Brands, Carter’s and more