The company says its Azure Synapse Analytics is already helping companies like Procter & Gamble better understand customer demand as Microsoft vies with Amazon.com and Snowflake in the growing market for cloud-based data management tools.
COVID-19 radically changed commerce. With the right data strategy, brands can reach new customers and boost sales and market share this season and into the future.
Once saddled with an outdated customer portal that limited its marketing capabilities, retinal imaging equipment manufacturer Optos is reaching customers in ways it could not before it overhauled its digital technology platform.
Farmer’s Business Network will invest the funds in technologies and services designed to help its 12,000 members grow and operate more efficiently and profitably.
The vegan beauty brand has doubled down on personalization with interactive quizzes, receipt-scanning incentives and improved product recommendations—increasing the data insights at its fingertips and boosting conversion rates by 120%.
With the proper 'guard rails' in place to help steer online shoppers to the right products more quickly, the share of site visits that end in a sale can increase tenfold, experts say. Here are five best practices for retailers that want to get it right.
After personalizing its site content and promotions for different groups of shoppers, home goods retailer Lamps Plus saw a double-digit surge in conversion rate.
By marketing to B2B customers in smaller segments based on a broad range of criteria—including buying behavior and aspirations as well as traditional demographics—B2B marketers can be far more successful in converting prospects into buyers, Forrester Research says in a new report.
Several retailers including Harman and US Wellness Meats are using marketing automation to gain more new customers and sales for less money and less work.