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Microsoft launches cloud data services for online commerce

The company says its Azure Synapse Analytics is already helping companies like Procter & Gamble better understand customer demand as Microsoft vies with and Snowflake in the growing market for cloud-based data management tools.

5 ways to boost conversion rates through personalization

With the proper 'guard rails' in place to help steer online shoppers to the right products more quickly, the share of site visits that end in a sale can increase tenfold, experts say. Here are five best practices for retailers that want to get it right.

How personalization helps Lamps Plus see the light

After personalizing its site content and promotions for different groups of shoppers, home goods retailer Lamps Plus saw a double-digit surge in conversion rate.