This exclusive report examines the digital marketing trends and tactics online retailers plan to leverage in 2019.
E-commerce is thriving; online sales jumped 15.4% in the second quarter and they accounted for an Internet Retailer-estimated 13.3% of total retail sales in the quarter, a significant 1.2 percentage point increase from 12.1% during the same period a year earlier. But, it isn’t all good news: that growth is concentrated at the top. To counteract those trends, retailers are expected to boost their digital marketing spending more than 17% next year.
Internet Retailer’s 4th annual Digital Marketing Survey explores where online merchants are boosting their spending and why, as well as how their approaches are evolving.
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