As it approaches $1 billion in sales and deals with the ongoing impact of the pandemic, the distributor’s new branding tag line—“We Can Supply That”—coincides with the company’s desire to make its B2B ecommerce site “more welcoming” to customers during the pandemic and beyond, CEO Barry Litwin says. Above: A Global Industrial branded factory floor scrubber.
As its fastest-growing channel, ecommerce is helping to drive double-digit increases in sales for the provider of industrial and residential lubricants, cleansers and other maintenance products in the United States and in several overseas markets, the company said last week.
Engaging online B2B buyers with helpful website features requires a good mix of innovation and practical designs. Lori McDonald of Brilliance Business Solutions offers seven examples of B2B online sellers that get it right.
Moulton brings Amware decades of experience in providing fulfillment technology and services for merchants involved in ecommerce and direct-response TV, enabling Amware to provide ground delivery within two days to 95% of the U.S. population, Amware says.