Here’s a review of articles that show how manufacturers and distributors dealt with 2023’s challenges and opportunities — from upgrading the B2B customer experience and addressing the demands of young buyers to the surge of B2B marketplaces and the promises of AI. We also provide a review of our EnvisionB2B 2023 conference coverage.

Trends in B2B buyers and ecommerce growth strategies

Millennial and Gen Z B2B buyers are many and demanding online

Annual US B2B ecommerce sales near $2 trillion

B2B electronic sales grow to more than $9 trillion

The long history of Caterpillar’s ecommerce journey

Amazon Business touts $35 billion in annualized gross sales


Digital diversity drives Grainger sales growth in Q2

MSC Industrial cites ecommerce as key to its growth

Fastenal’s Q2 digital sales top $1 billion

Digital now tops half of all sales for MRC Global


More core industries go hard core for B2B digital commerce

The myth busters of B2B ecommerce

How B2B companies build out their ecommerce strategies

Anheuser-Busch InBev pops the cork on ecommerce


Honeywell acquisition of Carrier unit boosts B2B and B2C ecommerce offerings

Walmart Business launches as a B2B ecommerce site

Watsco ecommerce sales top $2.3 billion

Global Industrial hits an ecommerce milestone despite soft sales


Williams-Sonoma is all business about B2B ecommerce

Digital trucking firm Convoy blames ‘perfect storm’ for shutdown

WD-40 Co.: Digital commerce is a “must-win battle”



The promise of AI and other trends

A large IT distributor re-invents ecommerce with AI and 3D technology

Making Generative AI work for better B2B content

How AI helps manufacturers upgrade their ecommerce operations

Generative AI makes product management inroads


Challenged procurement pros want automation and AI

Three ways generative AI will change B2B marketing

Manufacturers make AI the heart of digital transformation

Xometry touts AI strategy and record Q3 revenue


An AI tool launches to upend online product configuration

Why B2B companies are integrating ERP and ecommerce technology

How manufacturers and distributors collaborate to grow B2B digital sales

Ecommerce drives up US port activity



Manufacturers are ‘bullish’ on digital

How Ecolab figured out an online personalization formula

Manufacturers are ‘bullish’ on 2024 earnings and digital transformation

Digital manufacturer Protolabs scores record quarterly sales


AB InBev reports 27% growth on its digital BEES platform

How a manufacturer planned a B2B ecommerce site project

For a mining equipment manufacturer, ecommerce uncovers new rewards



Distributors roll with ecommerce growth

Bottoms up: A B2B distributor tops $3 billion in digital sales

Fastenal’s Q3 digital sales come in at 57% of total sales

Watsco expands online buyer base, sparks ecommerce sales appoints Sandy Mattinson as president


Despite a dip, MSC Industrial keeps doubling down on ecommerce

A major building products distributor takes digital transformation mainstream

Food-service distributor Parts Town expands same-day delivery

Data hack problems continue to plague a major distributor of dental products


A tire distributor rolls with more B2B and B2C online orders


The Hot Corner: B2B Marketplaces

Amazon Business, Alibaba, eBay: Where gross B2B sales know no bounds

Amazon Business is all business about its B2B marketplace


Supporting disabled workers, Amazon Business launches an AbilityOne store

A GE marketplace blows its way into the wind turbine business

B2B marketplace’s fast track into mainstream US business sales

B2B marketplaces refine their expansion strategies


Vehicle carrier transport is the next B2B marketplace niche

EnvisionB2B 2023:

EnvisionB2B: B2B companies share their ecommerce growth strategies

EnvisionB2B: Disruption drives ecommerce change for Konica Minolta

EnvisionB2B: Why not all B2B buyers want an Amazon shopping experience


Toyota, Bendix, McKesson and US Foods join EnvisionB2B’s speaker lineup

EnvisionB2B: Global Industrial’s Alex Tomey on sustainability

EnvisionB2B: Performance Food Group revamps the online B2B buyer experience

Perspectives of industry experts

Become Amazon in your space with AI/ML: Using AI-based language transformers to boost sales


Manufacturers’ game plan: Crafting a strong business case for ecommerce

What’s attracting B2B marketplace investors this year?

Generative AI will change the B2B customer experience as we know it

6 ways ChatGPT can enhance supply chains


‘Visual commerce’ — a sharp new focus on B2B


Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected] and follow him on Twitter @markbrohan.