Global e-commerce grew at a faster clip last year—18.0%—than online sales in the more saturated U.S. market, which Internet Retailer expects to increase 15.3% from 2017. Consumers worldwide purchased $2.86 trillion on the web in 2018, up from $2.43 trillion the previous year, according to our early projections.
This would be a slowdown from 2017, when global web sales grew 21.3% year over year from $2.00 trillion in 2016, according to Internet Retailer’s estimates. Read on for an analysis of online penetration, how the world’s two largest economies impact e-commerce, the performance of the biggest global online retailers and marketplaces’ piece of the pie.
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