Best Buy total and domestic sales and in its fiscal Q1 2027 grew at a faster rate than its online sales.
CEO Corie Barry said Best Buy’s Q1 results were better than the retailer had expected. In part, she credited Best Buy Ads and the retailer’s online marketplace with exceeding their performance targets during Q1. She also said Best Buy’s improved sales performance in Q1 was “across tiers and price points.”
“Our Q1 results did not materially change our existing thinking around the customer,” Barry said on Best Buy’s earnings call. “Consistent with the past several quarters, we see a customer who is still spending, but is value focused and attracted to sales moments. Importantly, while customers continue to be thoughtful about big-ticket purchases, they are willing to spend on high price point products when they need to or when there is technology innovation.”
In its fiscal Q1 2027, which ended May 2, 2026, Best Buy revenue reached about $8.94 billion. That was 1.9% growth from about $8.77 billion the year before. Best Buy sales in the United States accounted for the vast majority of that in Q1 — nearly $8.25 billion, up from about $8.13 billion the prior year. International sales accounted for the remainder of Best Buy revenue in Q1, at $687 million. That was up from $640 million, growing 7.3%.
Comparable sales — which include those from stores that were open during both periods, as well as ecommerce, grew 2% year over year across the enterprise. In the U.S., Best Buy comparable sales grew 1.8%. Internationally, they grew 4.7%.
Best Buy said the main drivers of comparable sales by category were:
- Gaming
- Computing
- Mobile phones
- Services
Meanwhile, operating income accounted for 4.1% of Best Buy revenue in Q1, up from 2.5% the year before.
Best Buy online sales in fiscal Q1 2027
In its fiscal Q1 2027, Best Buy online sales in the United States reached $2.62 billion. That was 1.4% growth year over year.
As a percentage of total sales, Best Buy online revenue in Q1 2027 was 31.7%. That was the same as during the prior-year period.
The Best Buy online marketplace’s gross merchandise volume (GMV) reached about $250 million in Q1, Barry said. And when including marketplace GMV, Best Buy sales growth in Q1 was more than 4%, she added.
Barry also said Best Buy is making delivery to its customers faster. In Q1, Best Buy delivered 65% of online purchases or made them available for pickup within a day. That’s up about 60% compared to the prior year. Consumers used buy online, pick up in store (BOPIS) for about 45% of online sales, Barry said.
Best Buy is No. 8 in the Top 2000 Database. The Top 2000 database is Digital Commerce 360’s ranking of the largest North American online retailers.
Best Buy’s top 4 priorities
Incoming CEO Jason Bonfig said Best Buy’s four priorities “in the months and years ahead” are to:
- Advance Best Buy as a retail media, advertising and technology company.
- Expand and grow Best Buy’s reach, including through its online marketplace.
- Elevate the Best Buy experience for customers, in physical stores and online.
- Be a human-powered and customer-focused company.
“We will continue to partner with AI companies like OpenAI and Google to make sure we’re showing up in the places where customers look for technology and advice,” Bonfig said. “These AI partnerships and others to come will enhance our experience.”
Bonfig is currently chief customer, product and fulfillment officer. He said Best Buy is also focusing on a new medium-sized store format. The goal is to give the retailer flexibility “to enter markets and trade areas where full-size stores don’t fit the opportunity, but where customer demand is real and growing.”
Those large-format stores are in the range of 20,000 to 25,000 square feet. The medium-format store sizes are in the range of 12,000 to 15,000 square feet.
“Both formats are built around speed, curated assortment, expert service and a seamless connection to our broader fulfillment network,” Bonfig said. He added that when Best Buy opens a store location “closer to a customer, not only does it see our sales and share lift in that market, but it also sees a notable online growth and material lift in our multichannel engagement within the first six months.”
He noted that proximity also expands Best Buy’s fulfillment operations. It enables faster small-parcel ship-to-home delivery. At the same time, it broadens the reach of Best Buy’s large-produce delivery and installation services, he said.
Percentages may not align due to rounding. Check back for more earnings reports. See our previous article on Best Buy online sales.
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