Pinterest’s latest move into shoppable product appearance is scheduled to arrive on the streaming video service Roku in the form of a TV show.

Titled “Bring My Pinterest to Life,” the new series is slated to debut in March 2026. When it airs, Pinterest plans to include integrated product placements that accompany options to purchase.

The home furnishings retailer Wayfair, beauty brand eos and craft supplies chain Michaels are already among those partners slated to appear, Pinterest announced.

Wayfair ranks No. 11 in the Top 2000 Database. The Top 2000 is Digital Commerce 360’s ranking of North American online retailers by their annual ecommerce sales and more. In addition, Wayfair is the highest-ranking Housewares & Home Furnishings retailer in the Top 2000. Michaels is No. 100 in the database.

What is Pinterest’s new TV series on Roku?

In a trailer for its Roku TV series “Bring My Pinterest to Life,” Pinterest showed examples of creators who will host the show. There, the promotional clips show them taking ideas from Pinterest boards and working with people to bring those concepts to life in the form of projects spanning interior design, fashion and more. The hosts announced for the series’ initial six episodes included Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto.

As the stories in “Bring My Pinterest to Life” play out, Pinterest plans to connect viewers with prompts to save ideas in Pinterest and shop for items using partner-enabled options.

The show’s launch follows a December 2025 announcement from Pinterest, stating that it would acquire tvScientific, an ad platform for connected TV (CTV).

“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality,” said Bill Ready, the CEO at Pinterest, in a statement at the time about the deal.

Pinterest’s ecommerce push

Pinterest’s new Roku show joins other recent efforts to connect the content on its social media platform with options to purchase. In December, Walmart announced it was testing a “Shop Ingredients” button on Pinterest. Ultimately, Pinterest and Walmart crafted the interface to streamline a path from recipe content to online checkout for grocery purchases.

Previously, for the 2025 holiday season, Pinterest debuted its artificial intelligence (AI)-powered assistant, named Pinterest Assistant. In practice, Pinterest developed the assistant to help users with discovery- and purchase-related requests in a conversational interface.

Those announcements followed a partnership with e.lf. Cosmetics in 2025, launching a digital tool for personalized makeup recommendations. Those recommendations come in the form of Pinterest boards with shoppable e.l.f. products aligned with coloring and other preferences.

E.l.f. Cosmetics is No. 350 in the Top 2000.

Do you rank in our databases? 

Submit your data and we’ll see where you fit in our next ranking update.

Sign up

Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, TikTok, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content.