Companies / Wayfair

Rank in U.S.
Performance Score:
73 out of 100

In December 2016, Wayfair added a new visualization tool to its flagship shopping app that allows consumers to place two-dimensional images of Wayfair products in their home. A consumer can access the feature, called View in Room, by tapping a button that appears underneath the product image in Wayfair’s iOS and Android shopping app. Once she taps the button, her smartphone camera launches, and the product she is viewing appears on the device in the camera mode. The consumer can move the product around with her finger—making it bigger or smaller—and adjust the angle. The feature enables a shopper to see how Wayfair products look in the context of her home, and the image can be saved.


4 Copley Place, Suite 7000, Boston MA 2116

Parent Company

Wayfair Inc.

Merchant Type

Web Only

Merchandise Category

Housewares/Home Furnishings

Year Launched: 2002

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