Shoppers are browsing online, but they are not always looking to buy online. Inventory visibility is all the more important as consumers want the option to see what is in stock and where they can find it nearby.

Online product availability

According to a Digital Commerce 360 and Bizrate Insights survey in March 2023 of 1,069 online shoppers, 68% of consumers checked online for product availability at a nearby store during the preceding six-month period.

The percentage of retail chains in the Top 500 offering in-store stock status online in 2023 grew to 66.9%. That’s up from 64.7% in 2022.

As consumers become hybrid shoppers — shopping both online and in physical stores — the option to search a retailer’s website to see where the nearest store is located makes sense. In 2023, 96.4% of Top 500 retail chains offered store locator services online. While down slightly compared with 2022 (97.1%), it’s still higher than 95.7% of retail chains that offered store locators online in 2021.

More Charts & Data stories 

This chart is derived from the analysis in our 2023 Omnichannel Report. We add new content regularly. Check back soon for more Charts & Data stories.  

Silver Members:
The full 2022 Omnichannel Report is available for individual purchase. It’s also bundled in our Gold and Platinum memberships for over 50% off. Contact our research department to learn more and upgrade your membership plan. 

Gold and Platinum Members:

Your membership includes this report. You can access and download all Digital Commerce 360 research reports in your account dashboard under Reports/Downloads.

Don’t miss breaking ecommerce news and strategies

Start your complimentary subscription to Digital Commerce 360 News to stay informed on the latest news and trends in ecommerce.

Follow us on LinkedIn, Twitter and Facebook. Be the first to know when Digital Commerce 360 publishes news content.