2022 Omnichannel Report
Omnichannel remains the key to digital growth.
On a 2022 earnings call, Walmart Inc. CEO Doug McMillon described how omnichannel services have changed its business: “Our stores have become hybrid. They’re both stores and fulfillment centers,” he said.
Stores now serve as shopping destinations and fulfillment centers for items ordered on the web. From there, staffers prepare orders for shipping and pickup—in-store or curbside. This model offers consumers flexible options and, by extension, gives retailers new ways to win customers using web technology.
Our 2022 Omnichannel Report delivers the industry’s most thorough analysis of omnichannel retailing today, broken out into 3 digestible sections:
- Omnichannel Trends explores data on the 136 retail chains featured in Digital Commerce 360’s Top 500 online retailer rankings
- Shopper Speaks draws on consumer survey data to study the omnichannel shopping habits of U.S. online shoppers
- New Developments reveals the way brick-and-mortar retailers are experimenting with new ways to fulfill online orders
The role of stores—and their relationship with ecommerce—are becoming indistinguishable and the competition has never been fiercer. Digital Commerce 360’s research and data will tell you what customers value most and, more importantly, how to deliver an exceptional omnichannel experience.
View the table of contents for full details on what’s included in the report.
Published April 2022
22+ Data-Packed Charts
Start visualizing the power of omnichannel services and trends and share critical data with your colleagues and clients.
Top Trends in Omnichannel Retailing
A comprehensive analysis of the top omnichannel trends right now, including BOPIS and curbside pickup, easy returns, same-day services, store locator, stock visibility and more.
Learn from several retailer case studies and experienced executives:
“Retailers are making backrooms larger and rethinking inventory allocation between the front of the store and the back, so that high-velocity items for BOPIS stay in the back for easier picking.” –Nikki Baird, VP of Retail, Aptos
The Newest Developments in Omnichannel
Explore several innovations, experiments and new services emerging in omnichannel fulfillment, including:
- Walmart expands drone tests
- Walmart bets on convenience
- Instacart starts new platform for grocery retailers
- A new product-return service goes national
WHY YOU SHOULD BUY IT
Omnichannel growth and demand isn’t slowing down. To survive, retailers must offer convenient omnichannel services and an unforgettable experience.
Our 2022 Omnichannel Report analyzes past successes and failures, current trends, and predicts where the industry is headed to help you build effective strategies and invest wisely.
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