2024 Omnichannel Report

Analyzing omnichannel trends in today's evolving retail world

2024 Omnichannel Report

$399.00

Analysis of omnichannel trends for the Top 1000 U.S. retailers. It includes over 15 charts, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans
Want a discount? Become a member by purchasing Silver Membership, or log in if you are a member.

2024 Omnichannel Report

The 2024 Omnichannel Report is the ultimate guide to understanding how to effectively sell both online and in-store and provide an exceptional shopping experience for customers.

The decade of 2020 has been a challenging time for retailers as they have had to adapt to shifts in consumer preferences and economic conditions. The 2024 Omnichannel Report highlights the massive changes that the retail industry has gone through in the past few years. It also shows that the rates of retailers offering some omnichannel offerings have plateaued while spikes in other offerings have started to recede. These signs suggest that the retail industry is slowly returning to normalcy.

The report is based on Digital Commerce 360’s own data and research, tracking the strategies of successful online retailers in North America. It also includes insights from leaders such as Kroger, Lowe’s, and Walmart on what is working and how they are innovating.

View the table of contents for full details on what’s included in the report.  

Published April 2024

 

WHAT’S INCLUDED 

2024 Omnichannel Trends & Strategies  

  • The latest data on omnichannel trends in the Top 1000
  • Conversion rates for Top 1000 retailers offering BOPIS and curbside pickup
  • The use of shoppable video on TikTok and streaming platforms
  • How brands are leveraging augmented and virtual reality experiences

The Shopper Speakers

We reveal our Survey findings, conducted by Digital Commerce 360 and Bizrate Insights, of more than 1,000 omnichannel shoppers, where consumers explain which omnichannel options matter to them and what convinces them to complete orders.

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15+ Data-Packed Charts  

Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.

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WHY YOU SHOULD BUY IT 

Digital Commerce 360’s 2024 Omnichannel Report is the industry’s most detailed study of omnichannel strategies. This report is critical for retailers to build effective omnichannel strategies and deliver a seamless shopping experience for customers.

KEY DATA FROM THE REPORT

  • 3% of retail chains in the Top 1000 offered buy online, pick up in-store (BOPIS) in 2023, down from 80.0% in 2022
  • 4% of store-based retailers in the Top 1000 offered in-store stock statuses, roughly the same as the year before
  • Only 25.3% of Top 1000 retail chains still offered curbside pickup in 2023, down for the third year in a row from a 2021 high of 55.1%
  • Office Supplies merchants saw the highest rate of offering curbside pickup by category, with 50.0%
  • 62% of consumers surveyed said they checked product availability at a nearby store online before making a purchase, making it the most popular omnichannel activity
  • 66% of consumers surveyed indicated that they had completed an in-store or curbside pickup order at Walmart within the past six months

2024 Omnichannel Report

$399.00

Analysis of omnichannel trends for the Top 1000 U.S. retailers. It includes over 15 charts, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans
Want a discount? Become a member by purchasing Silver Membership, or log in if you are a member.