2019 Omnichannel Report

A deep dive into the omnichannel capabilities of 10 leading retail chains. Plus a look at emerging omnichannel technology and the innovators who are leading the charge.

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2019 Omnichannel Report

Results show that successful omnichannel strategy leads to more sales and customer loyalty. At Nordstrom, shoppers who are both online and store shoppers on average spend five times more than single channel shoppers, and profitability per customer doubles for omnichannel shoppers. At J.C. Penney, 40% of its online orders are picked up in store, and a third of shoppers who pick up an online order in a store make an additional purchase during that visit.

This 70-page 2019 Omnichannel Report analyzes the omnichannel services at 10 leading retailer chains. Beyond new omnichannel technology at these retailers, Internet Retailer also evaluated omnichannel innovations at any retailer, such as “scan and go” shopping at supermarket chain Meijer Inc. In addition, Internet Retailer assessed Amazon’s omnichannel initiatives and how it is now changing the game for all retailers.

View the table of contents for full details on what’s included in the report.

What’s included in the 2019 Omnichannel Report

  • An analysis of the omnichannel operations at 10 top retail chains, plus Amazon
  • How retailers rank based on the results of two mystery shopping expeditions
  • Comparison of omnichannel services in suburban and urban locations
  • Evaluation of emerging omnichannel technologies in retail
  • Survey results of how shoppers currently use omnichannel services and how they plan to in the future.

53%

The percent of shoppers who say they will buy online pick up in store more next year than they already currently do

45%

The percent of analyzed stores that had a dedicated parking spot for shoppers picking up online orders

70%

The number of analyzed stores that could get the product in a customer’s hand in less than two minutes of entering the pickup line.

What you get

2019 Omnichannel Report

A deep dive into the omnichannel capabilities of 10 leading retail chains

  • 2019 Omnichannel Report
  • Profiles of the Top 30 Retail Chains
  • Report PDF $299

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Editions
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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.