2026 Omnichannel Report
The 2026 Omnichannel Report is the ultimate guide to effectively selling both online and in-store and providing an exceptional shopping experience for customers.
This Report reveals where retailers are winning as their digital and physical experiences finally come together. We analyze the goals, methods, and results behind today’s most effective omnichannel strategies and pairs those insights with fresh data, including a new online shopper survey.
Bizrate Insights and Digital Commerce 360 surveyed 1,020 online shoppers to uncover what motivates consumers to use retailers’ omnichannel features — and which experiences matter most right now.
Retailers and shoppers alike have embraced omnichannel journeys that feel seamless, convenient, and consistent. The new 2026 Omnichannel Report explains why these experiences resonate and how they’re shaping the next era of connected commerce.
The Report is based on Digital Commerce 360’s data and research, tracking the strategies of successful online retailers in North America.
View the table of contents for full details on what’s included in the report.
Published May 2026
WHAT’S INCLUDED
2026 Omnichannel Trends & Strategies
- The latest data on omnichannel trends across the Top 1000
- 15+ data‑packed charts that visualize adoption, performance, and consumer behavior
- Examples from leading retailers — including Ace Hardware, Ulta Beauty, and Petco — showing how they’re expanding omnichannel services and what they aim to achieve
- Consumer survey insights from more than 1,000 omnichannel shoppers, where buyers explain which options matter most and why
The Shopper Speakers
We reveal our Survey findings, conducted by Digital Commerce 360 and Bizrate Insights of more than 1,020 omnichannel shoppers, where consumers explain which omnichannel options matter to them and what convinces them to complete orders.
15+ Data-Packed Charts
Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.
