2025 Omnichannel Report

Analyzing omnichannel trends in today's evolving retail world.

2025 Omnichannel Report

$399.00

Analysis of omnichannel trends for the Top 1000 U.S. retailers. Includes over 15 charts, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans
Want a discount? Become a member by purchasing Silver Membership, or log in if you are a member.

2025 Omnichannel Report

The 2025 Omnichannel Report is the ultimate guide to effectively selling both online and in-store and providing an exceptional shopping experience for customers.

The mid-2020s have reshaped retail. Our new Report reveals how leading retailers are transforming challenges into opportunities through thriving omnichannel services. Discover proven strategies to boost conversion, cultivate loyalty, and build a resilient future.

The Report is based on Digital Commerce 360’s data and research, tracking the strategies of successful online retailers in North America. It also includes insights from leaders such as Walmart, J. Jill, and Target on what is working and how they are innovating.  

View the table of contents for full details on what’s included in the report.  

Published May 2025

 

WHAT’S INCLUDED 

2025 Omnichannel Trends & Strategies  

  • The latest data on omnichannel trends in the Top 1000
  • Conversion rates for Top 1000 retailers offering BOPIS and curbside pickup
  • Analysis on how online retailers are adapting to meet omnichannel expectations
  • Top 1000 retail chains with omnichannel features, by merchandise category, such as Apparel, Food & Beverage, and Health & Beauty

The Shopper Speakers
We reveal our Survey findings, conducted by Digital Commerce 360 and Bizrate Insights, of more than 1,000 omnichannel shoppers, where consumers explain which omnichannel options matter to them and what convinces them to complete orders.

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15+ Data-Packed Charts
Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.

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KEY DATA FROM THE REPORT

  • 77.2% of retail chains in the Top 1000 offered BOPIS in 2024, a slight decrease from 78.3% in 2023
  • 24.8% of retail chains in the Top 1000 offered curbside pickup in 2024, down from 25.3% in 2023
  • 10.7% of the Top 1000 retail chains offered remote appointments/consultations in 2024
  • Fast shipping and free return shipping topped the list of options that consumers said were most likely to get them to place online orders
  • On average, the conversion rate for the Top 1000 retail chains in 2024 was 3.1%

KEY DATA FROM THE REPORT

  • 3% of retail chains in the Top 1000 offered buy online, pick up in-store (BOPIS) in 2023, down from 80.0% in 2022
  • 4% of store-based retailers in the Top 1000 offered in-store stock statuses, roughly the same as the year before
  • Only 25.3% of Top 1000 retail chains still offered curbside pickup in 2023, down for the third year in a row from a 2021 high of 55.1%
  • Office Supplies merchants saw the highest rate of offering curbside pickup by category, with 50.0%
  • 62% of consumers surveyed said they checked product availability at a nearby store online before making a purchase, making it the most popular omnichannel activity
  • 66% of consumers surveyed indicated that they had completed an in-store or curbside pickup order at Walmart within the past six months

2025 Omnichannel Report

$399.00

Analysis of omnichannel trends for the Top 1000 U.S. retailers. Includes over 15 charts, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans
Want a discount? Become a member by purchasing Silver Membership, or log in if you are a member.