2021 Omnichannel Report

Analyzing omnichannel trends in today’s evolving retail world
$399.00
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2021 Omnichannel Report

For many retailers, omnichannel services were the key to digital growth in 2020. But as consumer demand continues to put pressure on retailers to implement greater omnichannel offerings, retailers are eager to learn how to achieve a superior omnichannel experience.

Retailers stepped up to the plate to deliver a safe and seamless shopping experience over the past year. 68.7% of retailers offered buy online, pick up in store in early 2021—compared with only 54.0% in early 2020—and an astounding 77% of online shoppers rated their in store and/or curbside pickup experiences an 8 or higher on a 10-point scale.

The 2021 Omnichannel Report analyzes the strategies employed by successful omnichannel retailers and explores the omnichannel methods merchants are using to overcome COVID-19 hurdles, including increasing curbside pickup options, launching buy online, pickup in store, checking for product availability online and more.

This report also features consumer shopping habits and expectations, real-life case studies of various retailers and an in-depth look at omnichannel grocery options.

View the table of contents for full details on what’s included in the report.

Release Date: April 2021

What’s included in the 2021 Omnichannel Report:

  • In-depth assessment of how COVID-19 triggered retailers to launch or expand omnichannel
  • Longevity analysis of the omnichannel services retail chains offered prior to and throughout the pandemic
  • A detailed look at how smaller retail chains handle omnichannel
  • Consumer insights into what works—and doesn’t work—when making an omnichannel purchase
  • 15+ charts and graphs detailing omnichannel trends, bankruptcies in 2020, consumer shopping behavior and more
$399.00
Number of licenses:
Number of licenses:

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans