As ecommerce evolves far beyond the basic sites and apps on display a decade ago, Shoptalk aims to help retail executives keep up with the swift pace of change in the industry. The show, which will take place March 22-25 in Las Vegas, has a variety of new programs on the docket this year to educate attendees.
To uncover how Shoptalk is transforming to meet the growing needs of retail executives across the globe, Digital Commerce 360 recently spoke with Zia Daniell Wigder, the show’s chief global content officer. She discussed new programs that will be unveiled this year, including a spotlight on emerging technologies in retail and Shoptalk Original Content—research developed in-house by the Shoptalk team to provide attendees with industry data and insights—which aims to help merchants better understand the latest developments within the industry.
DC360: What new programs or initiatives being introduced for this year’s show?
ZDW: We’re introducing four exciting new initiatives this year.
To start, we’re launching Shoptalk Original Content, which is…
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