March 2020 IRM CoverThe most widely-read magazine for global ecommerce.

Internet Retailer delivers award-winning analysis of the global e-retailing market not available anywhere else to more than 44,000 retail executives. Internet Retailer’s data-driven coverage explores trends in marketing, technology, ecommerce operations, online marketplaces, omnichannel retail, and more.

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March 2020

Does ecommerce have a gender diversity problem?

More men than women hold leadership roles in ecommerce. But the landscape is slowly shifting as more opportunities open up for women in online retailing.

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The evolving online wedding industry

Although the wedding industry is traditionally store-based, more brides and grooms are purchasing items online for their wedding ceremonies and receptions.

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How to get online reviews and use them build trust

Nearly all online shoppers read reviews when considering buying products. And smart retailers are finding creative ways to gather and squeeze more out of customer opinions.

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Something to talk about: Live chat rakes in revenue

Retailers are finding that live chat can drive more value than just customer service. To increase conversion and bring in incremental revenue, merchants like lingerie retailer Bare Necessities staff the live chat with agents knowledgeable about their products.

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Talking tech

Shoptalk wants to help retailers who are looking to invest in new technologies decide how to spend that money wisely, and also motivate attendees with success stories of brands and retailers effectively implementing new technologies.

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Follett's relaunched ecommerce platform scores high marks for increased conversions and flexibility

The collegiate book and campus store retailer invested $50 million in ecommerce technology and says it can now make site changes and improvements much faster.

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5 tips to boost conversion on marketplaces

Many marketplace sellers focus on improving details consumers view on a product page, such as titles, images and descriptions to convert shoppers. These are five examples of ways marketplace sellers can increase conversion rates with minimal cost.

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